White Men for Diversity: How PwC Spreads Diversity Messaging

How can your company get white men on board with diversity PwC found a solution to generate buy-in through a unique and innovative diversity initiative for white men. The program, aimed specifically at white men, focuses on listening and building understanding and cultural competence.


“White men in the diversity and inclusion space are much more focused on product over process … but there is no silver bullet,” explained PricewaterhouseCoopers’ Chris Brassell, Director, National Office of Diversity, at DiversityInc’s White Men & Diversity event.

Brassell detailed how PwC takes a straightforward, top-to-bottom approach toward diversity management that allows its diversity leaders to effectively build support and understanding for diversity management among white, male leaders in each of the 20 markets it serves. “We need people to understand what it is, and what it isn’t,” said Brassell. “We want to make this a conversation about listening. This is not punitive.”

PricewaterhouseCoopers (PwC) is No. 1 in the 2012 DiversityInc Top 50.

Latest News

multi race business woman

New Report Shows Significant Increase in Female and Black Representation in the Executive Boardroom

Diversity and inclusion appear to be successfully increasing among America’s largest and most successful companies. The finding comes from a new report conducted by executive recruiting firm Crist Kolder Associates as part of its review of DEI representation in executive offices. Ariel Zilber of the New York Post reported that…

Taco Bell

Taco Bell Creates Business School To Help Underrepresented Groups Become Franchise Owners

Taco Bell and the popular fast-food chain’s owner Yum! Brands have entered the DEI arena with a new business school designed to help people of all backgrounds — and people of color in particular — advance into restaurant ownership. Jonathan Maze of Restaurant Business reported that “a select group of…

LGBTQ dog tags

US Government Will Now Allow Veterans To Identify As Trans on Veteran Affairs Medical Records

In another giant leap forward for LGBTQ+ rights and equality in the military, the federal government has announced that military veterans can now officially identify as trans in their official medical records. Brody Levesque of the Los Angeles Blade reported that Veterans Affairs Secretary Denis McDonough has confirmed that veterans…

Comcast NBCUniversal’s NBCU Academy Partners With 13 New Academic Institutions

Originally published at corporate.comcast.com. Comcast NBCUniversal ranked No. 6 on The DiversityInc Top 50 Companies for Diversity list in 2021.   NBCU Academy, NBCU News Group’s multi-platform journalism training and development program, significantly expanded its reach to 30 institutions by adding 13 new partners, NBCU News Group Chairman Cesar Conde announced. The new…