White Men for Diversity: How PwC Spreads Diversity Messaging

How can your company get white men on board with diversity PwC found a solution to generate buy-in through a unique and innovative diversity initiative for white men. The program, aimed specifically at white men, focuses on listening and building understanding and cultural competence.


“White men in the diversity and inclusion space are much more focused on product over process … but there is no silver bullet,” explained PricewaterhouseCoopers’ Chris Brassell, Director, National Office of Diversity, at DiversityInc’s White Men & Diversity event.

Brassell detailed how PwC takes a straightforward, top-to-bottom approach toward diversity management that allows its diversity leaders to effectively build support and understanding for diversity management among white, male leaders in each of the 20 markets it serves. “We need people to understand what it is, and what it isn’t,” said Brassell. “We want to make this a conversation about listening. This is not punitive.”

PricewaterhouseCoopers (PwC) is No. 1 in the 2012 DiversityInc Top 50.

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