White Men for Diversity: How PwC Spreads Diversity Messaging

How can your company get white men on board with diversity PwC found a solution to generate buy-in through a unique and innovative diversity initiative for white men. The program, aimed specifically at white men, focuses on listening and building understanding and cultural competence.


“White men in the diversity and inclusion space are much more focused on product over process … but there is no silver bullet,” explained PricewaterhouseCoopers’ Chris Brassell, Director, National Office of Diversity, at DiversityInc’s White Men & Diversity event.

Brassell detailed how PwC takes a straightforward, top-to-bottom approach toward diversity management that allows its diversity leaders to effectively build support and understanding for diversity management among white, male leaders in each of the 20 markets it serves. “We need people to understand what it is, and what it isn’t,” said Brassell. “We want to make this a conversation about listening. This is not punitive.”

PricewaterhouseCoopers (PwC) is No. 1 in the 2012 DiversityInc Top 50.

Latest News

PwC’s Leah Houde on How To Reimagine Ways to Higher Education Despite Rising Costs and Barriers to Entry

Originally published on LinkedIn. Leah Houde is PwC’s Chief Learning Officer. PwC is a DiversityInc Hall of Fame company.   The economic and societal gap in our nation is growing. The pandemic has only exacerbated this divide, disproportionately ravaging Black, Latinx and underserved communities. Barriers to education continue to drive wedges between…

Asian business closed

Asian-Owned Businesses Took Biggest Overall Hit During the COVID-19 Pandemic

While stay-at-home orders, quarantining and social distancing had an impact on virtually all businesses last year — especially those run by small business owners — Asian American businesses (including restaurants, stores, nail salons and other service industries) appeared to suffer the largest overall losses, according to a new study from…