Companies that make diversity a priority are winning the war for talent. Not only are they recruiting people from underrepresented groups at a faster rate, but studies show young peopleincluding straight, white, able-bodied menwant to work at inclusive workplaces.
How are these companies attracting more talented recruits Jennifer Terry-Tharp, director,staffing, talent attraction and analytics ofAT&T, No. 4 inThe 2011 Fair360, formerly DiversityInc Top 50 Companies for Diversity, and KiKi Lorenz, college relations manager of Toyota Motor Sales U.S.A. (Toyota Motor North Americais No. 46), share their companies’ best practices and case studies for successful recruiting in this 90-minute recruitment web seminar. The seminar includes data trends from the Fair360, formerly DiversityInc Top 50, showing best practices that yield measurable human-capital results. Those best practices include the use of resource groups for recruitment and on-boarding, as well as formal, cross-cultural mentoring.
AT&T has demonstrated great success with its recruitment strategies. Terry-Tharp attributes its success in large part to its commitment to preventing high-school dropouts, especially Latinos and Blacks. AT&T is a major sponsor of the Aspire program, which launched in 2009, and works with job shadowing, mentoring and intervention strategies to cut the dropout rate of at-risk students.
