Warner Bros. International Television Distribution (a division of Time Warner,No. 37 on the DiversityInc Top 50 Companies for Diversity list) has signed a multi-year free television deal with Brazil’s Globo, it was announced by Jeffrey R. Schlesinger, President, Warner Bros. International Television, and Carlos Henrique Schroder, CEO, Globo.
The deal includes the free television broadcast rights to feature films from Warner Bros. Pictures (including such titles as “American Sniper,” “Mad Max: Fury Road,” “Batman v Superman: Dawn of Justice” to name a few), as well the rights to television series from Warner Bros. Television, such as “Gotham,” “The Flash” and “Supergirl”.
“We are very pleased to have struck this deal with Globo,” said Schlesinger. “Brazil is an important market and we are glad that viewers will have access to some of our world-class feature films and television series.”
“This deal with Warner will bring us more variety and good films and series for our slots on Globo, reinforcing our commitment to free-to-air TV in Brazil” said Schroder. Movie fans, especially, will profit from this deal because we will have the world’s best blockbusters. Every day, we communicate with 96 million people, that get attached and have fun with movie and series that we exhibit with no cost to the audience.”
Audience leader in the Brazilian market with a programming that daily reaches 96 million people via its free-to-air channel, Globo airs approximately 900 feature films and TV series every year, including the most important international blockbusters. One of the largest media companies in the world, Globo produces close to 3,000 annual hours of telenovelas and programs with a high standard of quality, as well as over 3,000 hours of telejournalism, and has already won 14 International Emmys.
Warner Bros. International Television Distribution is one of the world’s largest distributors of feature films, television programs and animation to the international television marketplace (broadcast, pay cable, basic cable, satellite, pay-per-view, subscription video-on-demand, digital platforms, etc.). It licenses some 61,000 hours of programming (including more than 6,500 features and 3,000 television programs, comprised of tens of thousands of individual episodes), dubbed or subtitled in more than 40 languages, to telecasters and cablecasters in more than 175 countries.