Industry veteran Julian Montoya has been promoted to senior vice president of Global Toys for Warner Bros. Consumer Products (WBCP). Warner Bros. is a division of Time Warner (No. 37 on the DiversityInc Top 50 Companies list).
Montoya will assume the position immediately and report directly to Pam Lifford, president, WBCP.In his new role, Montoya will develop and direct global sales and licensing strategies that fuel long-term revenue growth and build key brands such as DC, J.K. Rowling’s Wizarding World, Looney Tunes, and Hanna-Barbera.
“Julian’s strategic approach, strong industry relationships and consumer-centric mindset has been instrumental in bringing best-in-class toys and games to the market for more than 15 years,” said Pam Lifford, President, WBCP. “Toys will always be a driving category for our business and I look forward to continue working alongside Julian and his team as we identify new and emerging partners and products.”
Prior to this promotion, Montoya served as vice president of Global Toys for WBCP, where he was responsible for business development initiatives to maximize revenue, retail presence and market share for WB’s portfolio. During his tenure, Montoya was instrumental in the development of the toy category for consumer products including developing and executing strategic category plans and managing premier partners such as Mattel, LEGO, FUNKO, Rubies and Jakks Pacific.
Before joining WBCP in 2000 as director of Business Development Latin America, Montoya held leadership positions at Lucas Licensing, Twentieth Century Fox Home Entertainment International and Warner Home Video.