Wakefern Chooses Nielsen Brandbank to Capture and Enrich E-Commerce Content in the U.S.

Originally Published by Nielsen.

Nielsen Brandbank, the world’s largest provider of trusted digital product content for e-commerce websites, mobile shopping apps, merchandising and marketing, announced that it has been chosen by Wakefern as its preferred content solution partner to capture and manage its private-label and national brand e-commerce and merchandising content.


Nielsen Brandbank will focus on creating and managing product content for a variety of product categories, including private label and new items. As part of this role, Nielsen Brandbank will be able to further strengthen Wakefern’s online presence by enhancing the customer experience through improved content quality assurance and optimizing the overall online effectiveness across omni-channel platforms.

“At Nielsen Brandbank, we are very proud to add Wakefern to our portfolio of retailers,” said Ray D’Aprile, Commercial Director North America at Nielsen Brandbank. “Wakefern is a highly respected retailer within the U.S. that has never fallen short when it comes to innovation and industry standards, creating an improved shopping experience for all as well as driving efficiencies internally. Nielsen Brandbank is well positioned to support Wakefern through its online journey by identifying the importance of data quality and strengthening Wakefern’s systems with the power of our digital product content.”

For over two decades, Nielsen Brandbank has been the driving force in the product capture and content management industry, specifically serving global fast-moving consumer goods (FMCG) market. Wakefern’s decision to choose Nielsen Brandbank demonstrates the strong position within the industry and the value and strength of the Nielsen Brandbank product content.

“As an organization, we are continually looking to improve the consumer experience, both in the store and online,” said Chris Lane, Executive Vice President, Wakefern Food Corp. “Maintaining complete and accurate data is a critical first step in providing consumers with the information they require to make an informed decision. Given Nielsen Brandbank’s global reputation for quality and accuracy, we are excited to begin this endeavor.”

To learn more about Nielsen Brandbank and its partnership with Wakefern, please visit brandbank.com.

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