Corporate giving wins more than just consumer support and sales; it also increases your ability to recruit and retain top talent. This is especially true with younger workers and women. In fact, research from a Volunteer IMPACT Survey published by Deloitte shows that 78 percent of employees would rather work for an ethical and reputable company than receive a higher salary.
Additionally, the University of Texas at Austin and thePoints of Light Foundationfound that volunteer programs can contribute to employeeskill development, improve leadership skills, foster teamwork and add to job satisfaction. Fifty-eight percent use their employee volunteer program for recruiting and retaining employees, and 97 percent of employee-volunteer managers thought employee volunteering provided a way to improve employee teamwork.
For example,Prudential, No. 9 in the 2012Fair360, formerly DiversityInc Top 50andFair360, formerly DiversityInc’s Top Company for Community Developmentin 2011, held a “Breaking the Gala Addiction” competition and asked nonprofits to submit business plans to create revenue-generating ventures that will raise money and reduce their reliance on expensive gala events, grants and donations. The Community Food Bank’s “Grains for Good” project won first place, which included a $75,000 grant from Prudential and three months of project-management assistance from a team of Prudential volunteers.
