Volunteer Programs: 8 Must-Have Guidelines to Improve Employee Engagement

Corporate giving wins more than just consumer support and sales; it also increases your ability to recruit and retain top talent. This is especially true with younger workers and women. In fact, research from a Volunteer IMPACT Survey published by Deloitte shows that 78 percent of employees would rather work for an ethical and reputable company than receive a higher salary.


Additionally, the University of Texas at Austin and thePoints of Light Foundationfound that volunteer programs can contribute to employeeskill development, improve leadership skills, foster teamwork and add to job satisfaction. Fifty-eight percent use their employee volunteer program for recruiting and retaining employees, and 97 percent of employee-volunteer managers thought employee volunteering provided a way to improve employee teamwork.

For example,Prudential, No. 9 in the 2012DiversityInc Top 50andDiversityInc’s Top Company for Community Developmentin 2011, held a “Breaking the Gala Addiction” competition and asked nonprofits to submit business plans to create revenue-generating ventures that will raise money and reduce their reliance on expensive gala events, grants and donations. The Community Food Bank’s “Grains for Good” project won first place, which included a $75,000 grant from Prudential and three months of project-management assistance from a team of Prudential volunteers.

“They brought in their own marketing people from Prudential who worked with us redesigning the packaging, the bags that these bagel crisps are going to come in, and provided us with a brand new design and even a big poster on an easel we could display at a big event we had a few weeks ago,” says Richard J. Uniacke, director of market development at Community Food Bank of New Jersey.

Additional company success stories in the article are included fromPricewaterhouseCoopers(No. 1) andTime Warner(No. 40).

However, before you start giving your employees time off to volunteer, you’ll want to set some guidelines to establish and support their efforts. In this 2,000-word Employee Volunteer Programs article, DiversityInc provides the eight best practices that companies need for a successful employee-volunteer program. Among the top three: firm commitment and communication; recognizing the activity as a valid use of time; and encouraging senior managers to lead by example and volunteer themselves.

Additional best practices detailed in the article include:

  • Offering skilled volunteerism as an option for employees
  • Helping employees find the right volunteer opportunity
  • Providing training
  • Giving recognition
  • Tapping into experienced employees and retirees

Read the full Employee Volunteer Programsarticle at BestPractices.DiversityInc.com.

Latest News

NYPD officers

Civilian Complaint Board Reports That Up to 39 New York Cops Should Be Disciplined Following George Floyd Protests

Abuse toward public protesters was rampant all over the U.S. during the summer of 2020. And according to a new report from New York City’s Civilian Complaint Review Board (CCRB), the problem appears to have been especially bad in the country’s most populous city, where 39 officers have been accused…

U.S. Senator Sheldon Whitehouse

Rhode Island Progressive Democratic Senator Sheldon Whitehouse Defends His Membership to an Elite All-White Private Beach Club

In a blow to voters and political supporters in Rhode Island, Democratic Senator Sheldon Whitehouse has come under fire for not only belonging to an exclusive all-white private beach club — but also for defending his membership and saying he doesn’t think it’s a problem. According to NBC News, reporters…

Housing and Urban Development Secretary Marcia Fudge

HUD Secretary Marcia Fudge Says Student Loan Debt Is a Major Hurdle for Black Homeownership

Black Americans are saddled with an overwhelming majority of the nation’s $1.7 trillion student debt — and according to Department of Housing and Urban Development (HUD) Secretary Marcia Fudge, that debt is one of the key factors preventing Black Americans from buying and owning their own home. Business Insider’s Ayelet…

Denver Mayor Michael Hancock

11 Mayors Team Up To Launch New Local Reparations Efforts, Establish Framework for a National Reparations Program

Following an announcement in March that city officials in Evanston, Illinois would begin paying qualifying city residents up to $25,000 in reparations for use on property payments and home repair, and fresh off the government’s announcement of Juneteenth becoming a federal holiday, mayors in 11 additional U.S. cities have announced…

executive boardroom

Black Corporate Board Membership Grew by 32% in the Last Year, but Major Gaps Still Exist

The murder of George Floyd galvanized the need for racial reform and equity in the U.S., and boards have been listening. Data from the consulting firm ISS Corporate Solutions reveals that between July 2020 and May 2021, 32% of individuals newly appointed to the corporate boards within the country’s largest…

Kaiser Permanente

Kaiser Permanente CEO Greg A. Adams on the Supreme Court Voting To Preserve the Affordable Care Act

Originally published at about.kaiserpermanente.com. Greg A. Adam is Kaiser Permanente’s chair and CEO. Kaiser Permanente is a DiversityInc Hall of Fame company. The Affordable Care Act, when it was enacted in 2010, extended health coverage to 20 million people and provided millions more with stronger coverage. The Supreme Court’s decision…

Juneteenth National Independence Day Act bill signing

House Passes and Biden Signs New Bill To Make Juneteenth a Federal Holiday

The U.S. House of Representatives has voted to designate Juneteenth as a federal holiday, one day after the Senate unanimously voted for its passage. President Biden quickly signed the bill into law on June 17, making this year’s Juneteenth the first national recognition of Black Independence Day in the United…