Twitter Stock Down as Revenue Plummets and a Diversity Scandal Rises

Twitter suffered a very dismal third quarter for 2015, with Twitter stock currently down 1.8 percent. And between Q2 and Q3, Twitter only increased its monthly active users by 1.25 percent.


Meanwhile, Twitter now also finds itself in the midst of a very public diversity problem. Following CEO Jack Dorsey’s decision to lay off 9 percent of Twitter’s employees, Rev. Jesse Jackson wrote a letter to Dorsey regarding the layoffs and expressed his concern that the decision targeted minorities, who are already severely underrepresented at the company.

“Twitter already has an appallingly low number and percentage of African Americans and Latinos working at your company, around 60 total in the workforce and zero in your boardroom and c-suite leadership,” he wrote. “We are concerned that a disproportionate number and percentage of Blacks and Latinos were adversely affected in your recent layoffs.”

Twitter’s diversity problem begins right at the top. According to the company’s leadership page, of its 10 executive team members, only two are women; the remaining eight are white men.

And the pattern continues all the way down. A blog post published to Twitter’s website in August (incidentally, the post is titled “We’re committing to a more diverse Twitter”) shows that its overall workforce is 59 percent white. When broken down by tech, non-tech and leadership positions, whites always account for at least half of the jobs. Overall, Hispanics represent 4 percent and Blacks just 2 percent of the staff. In tech, Hispanics make up 3 percent of employees, while Blacks account for just 1 percent. Both groups represent 4 percent of employees in non-tech positions. This is compared to 56 percent in tech and 62 percent in non-tech for white employees.

When it comes to leadership, the only two groups represented at all are whites (72 percent) and Asians (28 percent).

Jackson made several requests for the company to disclose how many minorities were affected by the layoffs. Each time, a spokesperson told him minorities were not disproportionately targeted but did not provide specific numbers. Jackson believes the public has a right to the information.

“We will insist on it,” he said. “So far, Twitter has been the most resistant to give us their data and then they are giving us resistance to giving us this additional data.”

The fact that so many Black people use Twitter yet represent next to no one on the staff is another concern for Jackson. Black Twitter users have definitely made their presence on the social media site known, which has resulted in the creation of “Black Twitter,” or #BlackTwitter. And a Pew Research Center poll this summer revealed that just 20 percent of whites said they use Twitter, compared to 28 percent for both Blacks and Hispanics.

“We over-index too much with Twitter for Twitter not to have a business plan or strategy for inclusion,” Jackson said.

Meanwhile, at least one Black employee was laid off and went public with his story. Leslie Miley, who served as the only Black engineering manager until he was let go, wrote a detailed in a Medium post to describe experience working at the company for three years and advocating for diversity. He also explained why he believes that the company’s stagnant user growth could be associated with its diversity problem.

“This is why Twitter is stuck at 320 million users,” Miley said prior to the publication of his blog post. “It doesn’t have people making product decisions who understand the use case of the most prolific communities on Twitter.”

In 2014 and 2015, the percent of adults who reported using Twitter remained at 23 percent, according to a Pew Research Center poll. Meanwhile, Facebook, Pinterest and Instagram all saw growth by at least 1 percent.

Miley also pointed out Twitter’s repeated assertions that diversity is a top priority and the fact that there was never any progress made. “Leadership keeps citing the pipeline when the data does not support it,” Miley said. “They continue to churn out ethnic and racial minorities and women but still claim a commitment to diversity.”

Twitter is not the only company in the tech field with such an extreme lack of diversity among its ranks. Facebook and Google have also shown zero progress in diversity. And just last year, Microsoft’s CEO said that women should rely on karma in order to move up in their careers.

Latest News

Justice for Breonna not served; The essential rule of politics; Teen serves two months in jail for not doing homework; and More

Justice for Breonna not served as grand jury indicted officer who shot her with wanton endangerment — but not murder. “Outrageous and offensive.” Those were  by attorney to the family, Ben Crump to describe the grand jury’s decision in the March 13 fatal police shooting of 26-year-old Breonna Taylor. While…

IBM, EEOC, age

EEOC Unearths Years of Intentional Age Discrimination within IBM

After a long investigation, the Equal Employment Opportunity Commission (EEOC) has revealed that IBM leaders had directed managers to replace older workers with younger ones. Between 2013 and 2018, nearly 86% of those considered for layoffs within the organization were older employees over the age of 40. The investigation showed…

Breathe March in Globe Park, New York, USA - 12 Sep 2020

Cities under attack from the Justice Department; Louisville bracing for the Breonna Taylor murder charge; Twitter reveals its racist side; and More

Justice department attacks three U.S. cities, declaring them anarchist zones — despite most of the protests that took place in each city being peaceful marches in support of the Black Lives Matter movement. In a move designed to pull federal funding from New York City, Seattle and Portland, OR, the…

ginsburg, supreme, court

The Lasting Legacy of Supreme Court Justice Ruth Bader Ginsburg — Plus the Four Biggest Issues Currently at Stake Following Her Death

Supreme Court Justice Ruth Bader Ginsburg, who served on the nation’s highest court for 27 years, passed away Friday, Sept. 18 at the age 87. “As the second woman ever to sit on the highest court in the land, she was a warrior for gender equality — someone who believed…

Abbott Receives CE Mark for Next-Generation Mitraclip Heart Valve Repair Device to Treat Mitral

Originally posted on Abbott.com – CE Mark for MitraClip G4 offers physicians an innovative next-generation system with more options for mitral valve repair using proven clip-based technology – MitraClip is a first-of-its-kind transcatheter mitral valve therapy, now on its fourth generation, improving further on MitraClip’s history as a safe and…

Cox Crews Mobilized to Reconnect Gulf Coast

Originally published on Cox.com Cox has mobilized its employees with support from outside of the Gulf Coast area to begin assessing damage and restoring service outages caused by Hurricane Sally. In times like this, we understand it is important to stay connected and we want our services to help you…

BASF Invests Into Pyrum as Part of its ChemCyclingTM Project

Originally published on BASF.com  Pyrolysis oil from waste tires as additional raw material source next to oil from mixed plastic waste Investment will support construction of additional production capacities for pyrolysis oil Milestone in establishing a circular economy for post-consumer plastic waste Pyrolysis oil will partly replace fossil feedstock and…