Toyota's Prius Prime Shines Among Latino Consumers

Toyota’s (No. 34 on the DiversityInc Top 50 Companies list) next chapter in hybrid technology is a win for Hispanic consumers as the Hispanic Motor Press Awards recognized the all-new Prius Prime as one of the Best Cars of 2017.


Kristin Bemowski, Vehicle Marketing and Communications Specialist at Toyota Motor Sales, U.S.A., Inc., accepted the award on behalf of Toyota and Hispanic Motor Press Jury Director Ricardo Rodriguez-Long presented Bemowski with the honor.

“Toyota is committed to telling the hybrid story to Hispanic consumers and making a long-lasting environmental impact,” said Bemowski. “We are so humbled by this accolade in Prius Prime’s first year and recognize the value in building the safest, most reliable vehicles on the road for our community.”

The jury for the 7th annual Hispanic Motor Press Awards was made up of 19 Hispanic journalists who frequently cover the automotive industry. The vehicles are assessed for how well they match the needs of the Hispanic consumer, with a vetting process that includes test drives, market availability and affordability. They also factored in the design, comfort, safety, performance, functionality, accessory content, driver satisfaction, consumer final cost and overall value.

“The automobile is changing and environmental concerns are in front of us every day,” said Rodriguez-Long. “Minimizing fossil fuel is one area that young Hispanics are embracing. Recyclable materials, powertrain efficiency and connectivity are a must in today’s vehicles. The Prius Prime is the best example of the evolution of the automobile and we highly recommend this hybrid for the family.”

The 2017 Prius Prime combines an electrifying design with an even more capable electric powertrain than the previous-generation model. With a class-leading total drive range EPA-estimated 640 miles and EPA-estimated range of up to 25 miles up to 84 mph in EV mode, Prius Prime’s goal is to meet the daily commuter distance of more than half of U.S. drivers.

Exclusive suspension tuning gives the Prime an enhanced planted stance through curves. All Prius models are built around Toyota’s New Global Architecture (TNGA) and feature double-wishbone independent rear suspension. This suspension can be found on the best sport sedans and works the same wonders for handling and ride quality in a super-efficient hybrid, too.

Latest News

Syracuse University campus

News Roundup: TV Diversity, Syracuse Hire, and Segregated Training

Check out our news roundup of diversity and inclusion updates and insights from across the U.S.: Syracuse University Creates Athletics Diversity Position  While most colleges and universities around the county are making COVID-19-related cuts in regard to their athletic departments, Syracuse University has hired Salatha T. Willis as the associate athletic…

Cesar Conde

NBCUniversal Sets Ambitious 50% Diversity Goal for Women, People of Color

Cesar Conde, chairman at NBCUniversal News Group, announced a groundbreaking goal to have a 50% diverse workforce at NBCUniversal, according to Deadline. Conde, the first Latino in this role, outlined his plans in an internal video for employees on Wednesday. The ultimate goal is for NBCUniversal, No. 7 on DiversityInc’s 2020…

Stop TB Partnership and Johnson & Johnson, with support from USAID and The Global Fund, Announce Price Reduction for SIRTURO® (bedaquiline) for Treatment of Drug-Resistant Tuberculosis in Low- and Middle-Income Countries

Originally published on jnj.com. Joint efforts aim to accelerate scale-up of WHO-recommended all-oral treatment regimens – a transition urgently needed to help protect the health of people with drug resistant-tuberculosis who are particularly vulnerable during COVID-19 pandemic In 2020, the initiative aims to reach at least 125,000 patients and could…

Toyota, Alabama A&M and Huntsville Hospital Collaborate to Make COVID-19 Testing Easier

Originally published on pressroom.toyota.com. $100,000 grant provides free service to the community Alabama A & M University (AAMU), Huntsville Hospital and Toyota are developing a mobile health clinic initiative to provide free COVID-19 testing to underserved communities in Madison County. Launching later this year, the mobile medical clinic program has…

Sanofi and Regeneron Provide Update on Kevzara® (sarilumab) Phase 3 U.S. Trial in COVID-19 Patients

Originally published on sanofi.com. Sanofi and Regeneron Pharmaceuticals, Inc. (NASDAQ: REGN) today announced that the U.S. Phase 3 trial of Kevzara® (sarilumab) 400 mg in COVID-19 patients requiring mechanical ventilation did not meet its primary and key secondary endpoints when Kevzara was added to best supportive care compared to best supportive care alone (placebo)….

TD Bank: How a PPP Loan Saved Essential Jobs for Hundreds of Frontline Healthcare Heroes Amid COVID-19

Originally published on newscenter.td.com. Yet, “it’s not about earning a paycheck” for these medical responders A hero is defined as “a person who is admired or idealized for courage, outstanding achievements or noble qualities.” Never has that word resonated more than right now, with millions of frontline responders risking their…

Boeing Dreamlifter Transports 500,000 Protective Face Masks for Utah Students and Teachers

Originally published on boeing.mediaroom.com. Partnered with the state of Utah, Atlas Air, H.M. Cole, Cotopaxi, Flexport and UPS to deliver face masks to school districts with the greatest need Boeing [NYSE: BA] today completed its 12th COVID-19 transport mission, using a Boeing Dreamlifter to bring personal protective equipment (PPE) to the United…