Toyota: Finalists Announced in National Public Service Announcement Challenge

A short video message from teens to their peers to encourage safe driving habits might be all that is needed to avoid dangerous driving situations. That is the premise behind the Toyota TeenDrive365 Video Challenge, which drew more than 1,300 entries from students across the country.


Toyota (No. 34 on the DiversityInc Top 50 Companies list) and Discovery Education invite the public to watch the ten finalist videos at teendrive365inschool.com/teens/video-challenge and VOTE for their favorite winner through April 24, 2018. This year’s top ten finalists come from Colorado, Maryland, Massachusetts, Minnesota, New York, North Carolina, South Carolina, Texas and Utah.

“Through these creative videos some amusing and others more serious in tone students help inspire safe driving habits,” said Al Smith, group vice president, Toyota Social Innovation. “Every year, we are amazed by the vast array of videos that students create and we thank them all for their submissions.”

In addition to the People’s Choice winner, several other prize winners will be chosen by a panel of judges comprised of community leaders, educators, communications experts and Toyota representatives. The first-place winner will receive $15,000 and the opportunity to work with a Discovery film crew to transform their video into a TV-ready PSA that will then air on a variety of Discovery, Inc. networks.

“We applaud Toyota’s leadership in amplifying the national conversation about driver safety in schools. The power of peer-to-peer influence is effective and we know that immersive educational experiences work,” said Lori McFarling, senior vice president and chief marketing officer. “Discovery Education is proud to partner with Toyota to address this critical need and to inspire teens to make smart choices behind the wheel.”

Last year’s grand prize went to Emi O. and Summer K. of Millington, Tennessee. Their video featured a safe-driving medley that communicated vital driving tips, including cautions about the dangers of texting and driving, the necessity of focusing on the road while in motion and the importance of wearing seatbelts. The re-created PSA can be viewed here.

The full list of TeenDrive365 Video Challenge prizes include:

  • Grand Prize: $15,000 and the chance to work with a Discovery, Inc. film crew to reshoot the winning video as a TV-ready PSA;
  • Second place prize: $10,000 scholarship;
  • Third place prize: $7,500 scholarship;
  • Fourth to tenth place prizes: Each receives $2,500 scholarship;
  • Four regional prizes: Each receives $1,000 scholarship;
  • People’s Choice prize: $5,000 and a behind-the-scenes trip to a Discovery, Inc. network taping.

Visit TeenDrive365InSchool.com to learn more about the annual Teen Video Challenge to help promote safe teen driving. For more information about the TeenDrive365 Video Challenge or to watch winning videos from the 2016-2017 challenge, visit TeenDrive365InSchool.com.

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