NEW YORK March 5, 2018 TIAA is commemorating its 100th anniversary by launching a new initiative to celebrate 100 individuals in the nonprofit world who are making a powerful difference giving a total of $1 million dollars in grants to honor their outstanding contributions.
TIAA was established a century ago with a $1 million grant from the Carnegie Corporation of New York to make a difference in the lives of educators by giving them the financial security they needed and retirement they deserved.
To be considered for the program, individuals are invited to submit their own story or recommend a Difference Maker at TIAAdifferencemaker100.org. Submissions will be reviewed based on a variety of criteria including impact, creativity, perseverance and motive, and will be featured in a gallery on the TIAA Difference Maker program hub. The 100 Difference Makers selected will be announced in October 2018.
“For 100 years, TIAA has been a pioneer in working to protect and advance educators and nonprofit professionals’ financial well-being,” said Roger W. Ferguson, Jr. president and CEO of TIAA. “As a mission-driven company, we have a strong commitment to helping these dedicated individuals achieve their financial goals and build financial security so they can focus on the people and communities they serve. The TIAA Difference Maker 100 is about celebrating these extraordinary people who, like TIAA, are inspired to make a positive contribution to the world.”
To build awareness of the TIAA Difference Maker 100, and support those making exceptional contributions in the nonprofit world, TIAA is partnering with world-class athlete and advocate Laila Ali, who will serve as a Difference Maker 100 ambassador. As the former president of the Women’s Sports Foundation, Ali has been a leader and champion of the nonprofit sector, as well as a major supporter of charitable organizations.
TIAA is also working with Oath, a digital media and advertising innovator and Verizon subsidiary, to deliver the Difference Maker 100 program.
“I’m thrilled to collaborate with Oath and TIAA a company that has been making a positive impact for decades through its purpose-driven business, investing and corporate philanthropy to celebrate its centennial,” said Laila Ali. “As a Difference Maker 100 ambassador, I will help recognize individuals who work at nonprofits and tirelessly work to move a cause forward, lift up their local community and serve others. This program inspires all of us to give back and make a positive impact.”
A new branded content series including video and editorial created by RYOT Studio will live within the Difference Maker 100 program hub on HuffPost and will be amplified across Oath’s notable media properties, including through native ads powered by Yahoo Gemini.
In addition to launching the Difference Maker 100 program, TIAA is celebrating its centennial with a companywide “100 Days of Difference” campaign that encourages TIAA employees to take part in philanthropic and community service-oriented projects across the country. The company is also recognizing employees who, like the Difference Maker 100, are committed to serving others.
In the early 20th century, when business and philanthropic leader Andrew Carnegie discovered how little financial security university teachers had, he set out to create a retirement system to ensure they could retire with dignity. In 1918, the Carnegie Corporation of New York created the Teachers Insurance and Annuity Association to provide guaranteed retirement income and life insurance to educators. Since that time, TIAA has built a legacy of trust and proven results by delivering on its promises to customers throughout periods of both economic growth and downturn.
Today, TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields with $1 trillion in assets under management and more than five million customers. The firm’s financial strength and stability have been recognized throughout the industry, with top rating agencies ranking TIAA among the leading organizations in the U.S. Nuveen, TIAA’s investment manager, has been recognized with six Lipper Awards for Best Overall Large Fund Company based on delivering risk-adjusted returns, an unprecedented achievement in the history of the award. Last month, TIAA was named one of the World’s Most Ethical Companies for the fourth year in a row by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices.
For more information about the TIAA Difference Maker 100 program, visit the online press kit.
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About TIAA
TIAA (www.tiaa.org) is a unique financial partner. With an award-winning track record for consistent performance, TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. TIAA has $1 trillion in assets under management (as of 12/31/2017) and offers a wide range of financial solutions, including investing, banking, advice and guidance, and retirement services.
