Thousands of Volunteers Engage and Serve on 7th Annual Nielsen Global Impact Day

Originally Published by Nielsen.

On Thursday, June 21, over 24,000 Nielsen associates from 91 countries volunteered across more than 1,450 events to participate in our seventh annual Nielsen Global Impact Day (NGID). NGID is our annual day of service when we encourage our colleagues around the world to donate their time, skills and expertise to benefit their communities.

“All Nielsen associates have 24 hours of dedicated volunteer time annually, and Nielsen Global Impact Day is one of many ways they can volunteer. NGID compliments the individual actions of our associates throughout the year and is a fantastic way for us to get involved and engage in our communities as a collective Nielsen family,” said Crystal Barnes, senior vice president of Global Responsibility and Sustainability at Nielsen.

NGID volunteer events happen through coordination by local leaders around the world who raise their hands to work with local nonprofit organizations and create activities that enable and empower their fellow associates to make a difference.

Bolivar Verbel, one of this year’s global NGID7 co-leaders based in Poland and Lead Business Process Improvement Partner, reflected, “The experience of co-leading NGID globally this year and the opportunity to use my professional skills to help our communities are simply priceless. NGID shows us how volunteering is embedded in our Nielsen way. Seeing the mobilization of thousands of associates, creativity and coordination in each country, commitment of managers, and events all over the world is just exciting!”

“NGID means energy, positivity, hope and dreams,” said Mara Ins Snchez, NGID7 global co-leader in Argentina and Operations Execution Project Leader. “Being able to dedicate part of my work day to such a noble cause makes me very happy. It enriches me as a person, it allows me to meet Nielsen associates with a huge heart and gives me hope that the world can be better every day.”

This commitment to volunteering is shared across Nielsen at all levels. A snapshot of our colleagues in action this year include:

  • Eight members of Nielsen’s global Executive Committee volunteered together at Habitat for Humanity of Coastal Fairfield County in Connecticut, working on tasks to help build an affordable home for a local family.
  • When a deadly volcano struck Guatemala in early June, the Nielsen Cares teams in Central America immediately shifted their NGID planning efforts to raise funds, food and personal care items to deliver to the Guatemalan community in need.
  • Across the U.S., more than 1,600 Field Operations team memberswho are spread out across the country recruiting homes for Nielsen’s panelistsconnected with each other for 75+ events and 6,600 collective volunteer hours.

NGID hours will count toward Nielsen’s five-year 300,000-hour volunteer goal. Beyond NGID, the Nielsen Cares volunteer program mobilizes our data, expertise and associates throughout the year to positively impact the communities where live and work around the world. These efforts include a $10 million commitment each year to pro bono, in-kind, and skills-based volunteering projects.

For more information on our Nielsen Cares program, progress on our 5-year goals, and other ways that Nielsen gives back, check out the Our World section of the new Nielsen Global Responsibility Report.

Latest News

woke politics

Republicans Launch a War on ‘Woke’ Politics in Hopes of Big Legislative Wins in 2022

In 2020, former President Barack Obama warned that the phrase “Defund the Police” could become a dangerous rallying cry for the conservative right. But now, Republicans have apparently taken that warning one step further, declaring war on all things “woke.” Allan Smith and Sahil Kapur of NBC News wrote that…

women in politics

Women Remain Vastly Underrepresented in Local Government, Despite Conventional Wisdom Suggesting Otherwise

Vice President Kamala Harris and Speaker of the House Nancy Pelosi sat behind President Biden during his first speech to a joint session of Congress on April 28 — representing the first time two women held such important and high-ranking political offices. Even after such a historic moment, the reality…

voter restriction

Florida Follows Georgia’s Lead, Approves Racist Anti-Voter Restrictions Aimed Primarily at Democrats and People of Color

Not content with letting Georgia be the only state in the South demonized for its bigoted and racist attacks on voter rights, Florida has jumped into the fray in issuing its own series of new and highly controversial “Jim Crow-esque” anti-voting restrictions aimed specifically at disenfranchising Democrats and voters of…

Kentucky Derby

Inspired by Protests Over Breonna Taylor’s Death, Humana and Kentucky Derby Festival Launch Diversity and Inclusion Initiative in Louisville

Ahead of the 147th Kentucky Derby on Saturday, May 1, Kentucky Derby officials and Humana (No. 25 on The DiversityInc Top 50 Companies for Diversity list in 2020) have announced a new equity initiative meant to make the race more accessible and welcoming to everyone, regardless of race, gender, age…

crimes against human ity

‘Crime Against Humanity’; Global Report Says the US Should Be Prosecuted in International Criminal Court for Ongoing Police Murders of Black Americans

In what has been described as a “devastating” report, human rights experts and lawyers have investigated and released a 188-page analysis of the ongoing police brutality and killing of Black Americans in the U.S. Their verdict: the country is guilty of “crimes against humanity” and should be prosecuted for its…

Tokyo, Olympics

Tokyo Olympics to Encourage Significant Increase in Gender Equality Among Event’s Corporate Sponsors

Besides simply being a showcase for some of the most talented and athletic men and women on the planet, the organizers of the Tokyo Olympics are hoping their event this summer can also help promote significant change in corporate culture, both in Japan and around the globe. Bloomberg’s Ayai Tomisawa…