After Marlon Robinson waited two hours for a delivery snafu to be fixed and then went to the Domino’s shop in Pembroke Pines, Fla., to complain about the service, the manager dropped a racial slur — and the pizza on the floor.
Domino’s fired the manager, issued an apology statement instead of directly apologizing to Robinson and offered a $100 gift card, according to Robinson’s lawyer.
Domino’s’ all white C-suite’s apology: “The team at Domino’s is mortified by the behavior of the employee, who has been terminated. Behavior such as that has no place in our brand. We are sincerely sorry that this occurred.”
The current CEO, Patrick Doyle, who is stepping down this month, is being replaced by current president of Domino’s International, Richard Allison, another white man.
Watch video of incident here:
Florida Domino’s Cashier Throws Black Customer’s Food On The Floor & Calls Him The N-Word After He Complained About His Order!Florida Domino’s Cashier Throws Black Customer’s Food On The Floor & Calls Him The N-Word After He Complained About His Order!
Florida Domino’s is under fire after mistreating a black man whose order they lost. Marlon Robinson’s order was lost, delaying it for two hours. And so when it was finally ready he confronted the store’s staff. In footage he filmed with his cell phone, Robinson complained of being treated unprofessionally and then received even worse treatment.
Posted by Wonder Wombman on Saturday, June 9, 2018
Racism isn’t new for the pizza retailer either. Over the years, incidents being inadequately addressed is a pattern where the same solutions are used: apologize, fire and/or bribe.
In March 2018, a Texas woman married to a Muslim man with dietary restrictions went to pick up a pizza at the San Leon’s store and they handed her a box that had “lady with the Muslim husband” written on the order.
In 2017, a teen ordered a pizza in Massachusetts and it was delivered with a racist joke: “What’s the difference between a black person and a piece of s**t” The manager’s response to the complaint about the joke: first blame the customer, then offer free pizza deals and an offer to pick up the racist box from his home.
In 2010, in Apex, N.C., a Domino’s deliveryman left the N-word on a receipt for a woman who then began receiving threats after she complained to the company and the man was fired.
And in 2000, Domino’s had to work out an agreement with the Justice Department for all of their 4,600 stores nationwide to guarantee deliveries to all neighborhoods after a slew of racial bias complaints. The pizza retailer claimed they “never discriminate.”
Without leadership to recognize a problem and policies to address the recurrent racism, it seems they’re following in the path of Starbucks and other retailers who would rather save face and make a buck than fix the customer experience.
