What does Priceless taste like? In conjunction with the inaugural New York Times Food Festival on October 5–6, 2019, presenting sponsor Mastercard introduces two bespoke macaron flavors, Passion and Optimism, in the latest manifestation of its multisensory brand expression. Arriving on the heels of the launch of its first flagship restaurant, PRICELESS, in New…
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Archived: Mastercard: Pele Talks About the Uniting Power of Sports
Mastercard (No. 7 on the DiversityInc Top 50 Companies list) teamed up with Brazilian retired professional footballer Pel, who is considered the world’s greatest player, to celebrate the unifying power of football and the moments that have Started Something Priceless in the history of the world’s premier club competition. While…
Archived: Mastercard Unveils New Travel Experience for Affluent Cardholders Around the Globe
Over the past several years, research overwhelmingly indicates that affluent consumers have a deep desire to travel as a family and make memories for a lifetime. In response, Mastercard (No. 7 on the DiversityInc Top 50 Companies list) has begun to roll out a number of new features that deliver…