Tag: Nielsen

Nielsen Launches New Esports Business to Quantify Value for Competitive Gaming Market

Nielsen (No. 32 on the DiversityInc Top 50 Companies list) announced the launch of Nielsen Esports, a new business vertical focused on competitive gaming that will leverage the company’s expertise and leadership in media consumption and valuation. Nielsen Esports will provide sponsorship valuation, fan insights, custom industry research and consulting…

Nielsen: Asian American Women are Globe-Trekking Tastemakers Influencing Consumer Trends

(Originally published on Nielsen.com) Nielsen is No. 32 on the DiversityInc Top 50 Companies list Asian American women are shaping brands and products through trendsetting buying behaviors heavily influenced by a global perspective and multicultural sensibility. According to Asian American Women: Digitally Fluent with an Intercultural Mindset, a Nielsen report…

Nielsens Diverse Leadership Network Brings Business Solutions to Diverse-Owned Business

For small businesses, developing a strategic plan based on data and insights can be a challenge given limited resources and time. So imagine being a small business owner and having four teams of diverse performance management professionals competing to develop high-impact, profit-building solutions for your company. Nielsen’s Diverse Leadership Network…