Tag: Nielsen

Nielsen Launches Enhanced Cross-Platform Campaign Measurement Across TV and Digital Ads

Originally Published by Nielsen. Nielsen announced the launch of its enhanced cross-platform campaign measurement of advertising inventory, delivering clients deep insights into de-duplicated audiences viewing ads across smartphones, tablets, computers and television. Through this enhancement to include mobile and over-the-top (OTT) audiences, Nielsen will provide media buyers and sellers with…

Nielsen Releases Unprecedented Insights on Esports Fan Attitudes and Behaviors Leveraging Twitch Data

Originally Published Nielsen. Nielsen announced an in-depth, first of its kind research study of esports fan attitudes and behaviors in the U.S. to feature data from Twitch, the leading service and community for multiplayer entertainment. Nielsen combined survey-based attitudes and preference data with Twitch viewership and behavior data from more…

Wakefern Chooses Nielsen Brandbank to Capture and Enrich E-Commerce Content in the U.S.

Originally Published by Nielsen. Nielsen Brandbank, the world’s largest provider of trusted digital product content for e-commerce websites, mobile shopping apps, merchandising and marketing, announced that it has been chosen by Wakefern as its preferred content solution partner to capture and manage its private-label and national brand e-commerce and merchandising…

Horizon Media Adopts Nielsen Digital Content Ratings

Originally Published by Nielsen. Nielsen and Horizon Media announced the deepening of their relationship to include Digital Content Ratings data as part of the agency’s proprietary media planning and activation tool, Cadence. With this agreement, Horizon clients will have access to an independent view of how audiences engage with content…

Capitol Broadcasting Renews Local TV Ratings with Nielsen

Originally Published by Nielsen. Nielsen (NYSE: NLSN) announced that Capitol Broadcasting Company has signed a multi-year renewal agreement for Nielsen’s Local Television Measurement starting Nov. 1, 2018. The renewal will provide Capitol with continued access to Nielsen’s local currency television (TV) ratings data across all 210 designated market areas (DMAs),…

Pride in Progress: Nielsen's TV Panel Enhancement Better Identifies Same Gender Spouse and Partner Audiences

Originally Published by Nielsen. Nielsen is working closely with GLAAD to determine the best approaches for reflecting LGBTQ inclusion and representation in its industry-leading panels, including evaluating recruiting and classification techniques that help better identify same-gender spouses and unmarried partner households to participate in Nielsen’s nationally representative panel. “As the…

World's Largest E-Commerce Panel Combines with Nielsen's Powerful Data to Create First View of US E-Commerce FMCG Landscape

Originally Published by Nielsen. Nielsen and Rakuten Intelligence (formerly Slice Intelligence) announced that they have entered into an exclusive agreement that combines Nielsen’s online purchase data (ePOS) and rich product reference data with Rakuten Intelligence’s consumer sourced panel, the largest e-commerce panel in the world. Released through Nielsen, this combined…