Tag: Nielsen

Nielsen Expands Connect Partner Network, Industry’s Most Open, Tech-Driven Partner Ecosystem

This network includes further simplified standards of entry, as well as five new tech innovator partners Originally Published by Nielsen. Nielsen (NYSE: NLSN) announced an expansion of its Connect Partner Network, the industry’s largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG)…

Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute

Led by Nielsen’s team of 20 neuroscientists and grounded in a deep understanding of consumer emotion and decision-making, multidisciplinary programs will showcase the latest in applied behavioral sciences. Originally Published by Nielsen. Nielsen (NYSE: NLSN) announced that its Consumer Neuroscience division, the leader in measuring non-conscious responses central to consumer…

NBC and Telemundo add Nielsen Rhiza and Nielsen Voter Ratings Tools for Local TV Measurement

Originally Published by Nielsen. Nielsen and the NBCUniversal Owned Television Stations division of NBCUniversal (NBC and Telemundo owned stations) announced that effective immediately, NBC and Telemundo owned stations and nine NBC Sports Regional Networks have added Nielsen Rhiza consumer insights sales tools and Nielsen Voter Ratings, a comprehensive cross-platform tool…

Nielsen at NATPE 2019: Discussing the Growth of OTT and OTA Viewing Amid an Evolving Media Landscape

Originally Published Nielsen. As consumers seek more compelling content in cost-effective ways, employing the use of over-the-air (OTA) antennas for broadcast TV is growing rapidly. For broadcasters and advertisers, understanding who’s in OTA homes and how they engage with media is critical to understanding the current viewing landscape. Nielsen sponsored…

Cox Media Group and Nielsen Reach Multi-Year Agreement for Television and Audio Measurement Services

Originally Published by Nielsen. Nielsen (NYSE: NLSN) and Cox Media Group LLC announced a multi-year renewal agreement for television and audio measurement services. The agreement covers all Cox Media Group’s local television and radio stations as well as CoxReps and Videa. “We are pleased to continue our relationship with Nielsen…