Tag: Nielsen

Nielsen Launches Global Measurement For Youtube Mobile App

Nielsen announced has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional markets: Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey and…

Nielsen Media Impact Adds Industry-Leading Advanced Segments From Scarborough’s National Dataset

Key Enhancement Will Provide Industry with New Segments as Marketers Seek to Reach Their Best Consumers in a Highly-Personalized Marketplace  Nielsen announced that Nielsen Media Impact (NMI), an industry-leading national media planning and optimization solution, will be enhanced to include Nielsen Scarborough USA+’s robust set of advanced audience segments. These…

Nielsen Expands Local Media Impact to 19 Additional Markets Across Local TV and Radio

Nielsen’s cross-platform media planning solution includes advanced audience segments and enables cross-channel optimization Originally Published by Nielsen. Local Nielsen Media Impact (Local NMI), a solution that provides unparalleled local media planning and cross-channel optimization across local TV and radio, is expanding to include 19 additional markets. Local NMI enables agencies,…

Nielsen Report: Informed Influencers and Powerful Purchasers: The Asian American Consumer Journey

New report examines the consumer journey and online shopping influence of the $1 trillion Asian American market Originally Published by Nielsen. Asian Americans hold a unique and powerful position as both financial drivers and influencers in today’s digitally powered path to purchase. Nielsen’s newly published Diverse Intelligence Series consumer report,…