Tag: Nielsen

Nielsen Expands Analytic Relationship With General Mills Inc.

Originally Published by Nielsen Today, Nielsen (NYSE: NLSN) announced details around its growing analytic relationship with General Mills Inc. With this announcement, General Mills will advance its analytic cogency through Nielsen’s new Connect platform within the U.S. and will expand its international service engagements within key global markets. For over…

Jacqueline Woods

Nielsen Global Connect Welcomes Jacqueline Woods as Chief Marketing Officer

Originally published by Nielsen Nielsen (NYSE: NLSN) Global Connect today announced that veteran marketing leader Jacqueline Woods will join the company as Chief Marketing Officer (CMO) beginning Dec. 1, 2019. In this role, Ms. Woods will lead all aspects of global marketing, supporting the company’s transformation into an independent, publicly…

NIELSEN CGA LEVELS THE RESTAURANT ANALYTIC PLAYING FIELD WITH LAUNCH OF FREE BENCHMARKING PLATFORM, RESTAURANTRAK

Originally Published by Nielsen Nielsen CGA, the on-premise measurement business arm of Nielsen, released details around the launch of RestauranTrak, an industry-first, benchmarking analytic platform for food service operators in the U.S., designed to help level the analytic playing field within the U.S. restaurant landscape. With this launch, any U.S.-based…

WOMEN: PRIMED AND READY FOR PROGRESS

Originally Published by Nielsen For every ad featuring strong women and girls, there’s the inexplicable product that was marketed specifically to women—but didn’t have to be. From household cleaners to snacks, some brands are creating unnecessarily gendered versions of products and often charging women more for it. The spotlight on…

Nielsen Sports Launches New Fan Insights Platform For a Connected View of Fan Behaviors and Attitudes

Originally published on Nielsen Nielsen (NYSE: NLSN) is launching a global, connected online platform to provide sports properties, sponsor brands and event organizers with a comprehensive view of fans’ interests, media consumption behaviors, brand attitudes and purchasing habits from around the world.  At launch, Nielsen Fan Insights will cover the…

AFRICAN AMERICAN SPENDING POWER DEMANDS THAT MARKETERS SHOW MORE LOVE AND SUPPORT FOR BLACK CULTURE

Originally Published by Nielsen.com African Americans want more for themselves and from corporate America, and they express it with their dollars as they move through the consumer journey, from brand awareness to purchase, as revealed today in Nielsen’s 2019 Diverse Intelligence Series (DIS) Report on African Americans. It’s in the…