Tag: Nielsen

Nielsen, Food Marketing Institute Forge Analytic Alliance on The Digitally Engaged Food Shopper

PRESS RELEASE To help retailers and manufacturers better understand the forces and factors of change driven by digital technologies within the food marketplace, Nielsen (No. 41 on the DiversityInc Top 50 Companies for Diversity list) and Food Marketing Institute (FMI) announced today a strategic analytic alliance to uncover comprehensive insights…

Nielsen's Social Content Ratings Launches to Become First Standardized Measurement Across Facebook and Twitter

Nielsen announced the launch of Social Content Ratings, the most comprehensive measure of program-related social media activity across both Facebook and Twitter. This launch marks the first time that social TV insights across Facebook and Twitter will be measured with a standardized, third-party methodology and shared with the industry. Social…

House Votes to Oust Term ‘Oriental’ from Federal Law

By Sheryl Estrada Rep. Grace Meng represents the Sixth Congressional District of New York encompassing the borough of Queens. She is the first Asian American member of Congress from New York State. Photo credit: ClotureClub.com The U.S. House of Representatives unanimously passed legislation this month removing all references to “Orientals”…

Report: Asian American Buying Power to Hit $1 Trillion by 2018

By Michael Nam Photo by Shutterstock A new Nielsen report shows the buying power of Asian Americans expanded by $718 to $770 billion in 2014 and is expected to soar to $1 trillion by 2018. The report dissects the consumer impact of the still relatively small demographic, but while the…

As NFL Waffles on Abuse Cases, Can It Keep Women Fans

By Barbara Frankel Photo by Shutterstock Women are increasingly important to the NFL — they now comprise almost half the fan base. But can a league that has consistently gone easy on players who have committed domestic abuse successfully market to women The NFL has made a concerted effort to…

Growth in Black Buying Power Continues

For Immediate Release September 20, 2013 Contact Information Nielsen Rebecca Roussell 312-315-8616 rebecca.roussell@nielsen.com Growth in Black Buying Power Continues Nielsen and the National Newspaper Publishers Association (NNPA) collaborate for third report on African-American buying power, consumer behavior and lifestyle trends Photo by Shutterstock (BLACK PR WIRE) WASHINGTON–(BUSINESS WIRE)– African-American buying…