Tag: Nielsen

Study: Latino, Black Parents More Engaged in Monitoring Children's Media Use

By Sheryl Estrada Afirst-of-its-kind studyanalyzes how parents contribute to their children’s online media use, includingsocial networking, watching television and video gaming. Last week, the Common Sense Media group and researchers at Northwestern University’s Center on Media and Human Development released data from“The Common Sense Census: Plugged-In Parents of Tweens and…

Nielsen's 'On The Record With Cheryl Grace'

Cheryl Grace Nielsen (No. 41 on the DiversityInc Top 50 Companies list) recently released Young, Connected and Black: African American Millennials Are Driving Social Change and Leading Digital Advancement, the sixth report in Nielsen’s Diverse Intelligence Series focusing on the African-American consumer. Following the report’s release, Andrew McCaskill, Nielsen’s senior…

Nielsen, Ethnifacts Introduce Intercultural Affinity Segmentation to Drive Understanding of U.S. Cultural Landscape

Nielsen (No. 41 on the DiversityInc Top 50 Companies list) and EthniFacts, a leading cross-cultural insights provider, announced the launch of the Nielsen Intercultural Affinity Segmentation. This new segmentation combines the power of Nielsen Homescan Panel with EthniFacts’ CulturSort cross-cultural survey to understand the consumers, regardless of race and ethnicity,…

Nielsen Hosts First-Ever Black Employee Forum

Nielsen (No. 41 on the DiversityInc Top 50 Companies for Diversity list) recently held its first-ever Black Employee Forum in Atlanta, sponsored by Jamere Jackson, Nielsen’s Chief Financial Officer, and Angela Talton, Chief Diversity Officer. Our Diversity and Inclusion team designed the two-day event to enrich our Black employees’ connection…

Nielsen Launches Digital Content Ratings

Nielsen (No. 41 on the DiversityInc Top 50 Companies list) announced Digital Content Ratings is available in full syndication for clients beginning Sept. 30, 2016. Nielsen’s Digital Content Ratings—a core component of Nielsen’s Total Audience Measurement framework—provides daily measurement of audiences across digital content types including video and text, with…

Nielsen Data is the Difference

With the rise of the connected consumer in recent years, the marketing technology sector has seen exponential growth. With content consumption and shopping activity occurring across numerous, largely digital touch points, the demand for a fully-integrated end-to-end marketing solution has increased as well. As a result, several large players have…