David Kenny is the CEO and Chief Diversity Officer of Nielsen. In a conversation with DiversityInc CEO Carolynn Johnson, Kenny explains why he chose to perform both roles at the company.
Tag: Nielsen
Nielsen Launches Global Measurement For Youtube Mobile App
Nielsen announced has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional markets: Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey and…
Nielsen Media Impact Adds Industry-Leading Advanced Segments From Scarborough’s National Dataset
Key Enhancement Will Provide Industry with New Segments as Marketers Seek to Reach Their Best Consumers in a Highly-Personalized Marketplace Nielsen announced that Nielsen Media Impact (NMI), an industry-leading national media planning and optimization solution, will be enhanced to include Nielsen Scarborough USA+’s robust set of advanced audience segments. These…
Nielsen Expands Local Media Impact to 19 Additional Markets Across Local TV and Radio
Nielsen’s cross-platform media planning solution includes advanced audience segments and enables cross-channel optimization Originally Published by Nielsen. Local Nielsen Media Impact (Local NMI), a solution that provides unparalleled local media planning and cross-channel optimization across local TV and radio, is expanding to include 19 additional markets. Local NMI enables agencies,…
Nielsen Report: Informed Influencers and Powerful Purchasers: The Asian American Consumer Journey
New report examines the consumer journey and online shopping influence of the $1 trillion Asian American market Originally Published by Nielsen. Asian Americans hold a unique and powerful position as both financial drivers and influencers in today’s digitally powered path to purchase. Nielsen’s newly published Diverse Intelligence Series consumer report,…
Nielsen Remains Committed to Data Science Principles Ahead of Census 2020
David Kenny, CEO: “We believe that young, multicultural people—a consumer segment that will be the main driver of economic growth for the next decade—are at great risk of being underrepresented.” Originally Published by Nielsen. The U.S. Supreme Court will hear arguments on whether the government can add a question about…
Nielsen Expands Connect Partner Network, Industry’s Most Open, Tech-Driven Partner Ecosystem
This network includes further simplified standards of entry, as well as five new tech innovator partners Originally Published by Nielsen. Nielsen (NYSE: NLSN) announced an expansion of its Connect Partner Network, the industry’s largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG)…
Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute
Led by Nielsen’s team of 20 neuroscientists and grounded in a deep understanding of consumer emotion and decision-making, multidisciplinary programs will showcase the latest in applied behavioral sciences. Originally Published by Nielsen. Nielsen (NYSE: NLSN) announced that its Consumer Neuroscience division, the leader in measuring non-conscious responses central to consumer…
Nielsen Announced National Media Impact Added to Westwood One’s Audio Insights Platform
Westwood One to utilize Nielsen National Media Impact to quantify the effect of adding Network Radio to Television Media Plans Originally Published by Nielsen. Nielsen (NYSE: NLSN) announced that Westwood One has expanded its relationship with Nielsen to license the national version of Nielsen Media Impact (NMI) powered by Nielsen’s…
Nielsen Discovers the Women Behind the Numbers in an International Women’s Day Feature Report
Originally Published by Nielsen. To celebrate International Women’s Day 2018 this March 8, we recently undertook a new gender-focused study. The report found that as the number of financially independent women around the world is increasing, so too is their optimism about the future, along with their focus on health…
