Tag: Nielsen

nielsen

Nielsen Launches Global Measurement For Youtube Mobile App

Nielsen announced has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional markets: Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey and…

nielsen

Nielsen Media Impact Adds Industry-Leading Advanced Segments From Scarborough’s National Dataset

Key Enhancement Will Provide Industry with New Segments as Marketers Seek to Reach Their Best Consumers in a Highly-Personalized Marketplace  Nielsen announced that Nielsen Media Impact (NMI), an industry-leading national media planning and optimization solution, will be enhanced to include Nielsen Scarborough USA+’s robust set of advanced audience segments. These…