Tag: Nielsen

nielsen

Nielsen Launches Global Measurement For Youtube Mobile App

Nielsen announced has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional markets: Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey and…

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Nielsen Media Impact Adds Industry-Leading Advanced Segments From Scarborough’s National Dataset

Key Enhancement Will Provide Industry with New Segments as Marketers Seek to Reach Their Best Consumers in a Highly-Personalized Marketplace  Nielsen announced that Nielsen Media Impact (NMI), an industry-leading national media planning and optimization solution, will be enhanced to include Nielsen Scarborough USA+’s robust set of advanced audience segments. These…

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Nielsen Expands Local Media Impact to 19 Additional Markets Across Local TV and Radio

Nielsen’s cross-platform media planning solution includes advanced audience segments and enables cross-channel optimization Originally Published by Nielsen. Local Nielsen Media Impact (Local NMI), a solution that provides unparalleled local media planning and cross-channel optimization across local TV and radio, is expanding to include 19 additional markets. Local NMI enables agencies,…

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Nielsen Report: Informed Influencers and Powerful Purchasers: The Asian American Consumer Journey

New report examines the consumer journey and online shopping influence of the $1 trillion Asian American market Originally Published by Nielsen. Asian Americans hold a unique and powerful position as both financial drivers and influencers in today’s digitally powered path to purchase. Nielsen’s newly published Diverse Intelligence Series consumer report,…

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Nielsen Expands Connect Partner Network, Industry’s Most Open, Tech-Driven Partner Ecosystem

This network includes further simplified standards of entry, as well as five new tech innovator partners Originally Published by Nielsen. Nielsen (NYSE: NLSN) announced an expansion of its Connect Partner Network, the industry’s largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG)…

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Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute

Led by Nielsen’s team of 20 neuroscientists and grounded in a deep understanding of consumer emotion and decision-making, multidisciplinary programs will showcase the latest in applied behavioral sciences. Originally Published by Nielsen. Nielsen (NYSE: NLSN) announced that its Consumer Neuroscience division, the leader in measuring non-conscious responses central to consumer…