Tag: Nielsen

NIELSEN CGA LEVELS THE RESTAURANT ANALYTIC PLAYING FIELD WITH LAUNCH OF FREE BENCHMARKING PLATFORM, RESTAURANTRAK

Originally Published by Nielsen Nielsen CGA, the on-premise measurement business arm of Nielsen, released details around the launch of RestauranTrak, an industry-first, benchmarking analytic platform for food service operators in the U.S., designed to help level the analytic playing field within the U.S. restaurant landscape. With this launch, any U.S.-based…

WOMEN: PRIMED AND READY FOR PROGRESS

Originally Published by Nielsen For every ad featuring strong women and girls, there’s the inexplicable product that was marketed specifically to women—but didn’t have to be. From household cleaners to snacks, some brands are creating unnecessarily gendered versions of products and often charging women more for it. The spotlight on…

Nielsen Sports Launches New Fan Insights Platform For a Connected View of Fan Behaviors and Attitudes

Originally published on Nielsen Nielsen (NYSE: NLSN) is launching a global, connected online platform to provide sports properties, sponsor brands and event organizers with a comprehensive view of fans’ interests, media consumption behaviors, brand attitudes and purchasing habits from around the world.  At launch, Nielsen Fan Insights will cover the…