Tag: Nielsen Media Impact

Nielsen Media Impact Adds Industry-Leading Advanced Segments From Scarborough’s National Dataset

Key Enhancement Will Provide Industry with New Segments as Marketers Seek to Reach Their Best Consumers in a Highly-Personalized Marketplace  Nielsen announced that Nielsen Media Impact (NMI), an industry-leading national media planning and optimization solution, will be enhanced to include Nielsen Scarborough USA+’s robust set of advanced audience segments. These…