Tag: Marketing

BECA Black executives alliance

Black Executives From 26 Major Companies Unite to Create ‘Black Executive CMO Alliance’ 

In a new effort to help champion diversity at the corporate leadership level, Black executives from 26 different leading companies have joined together to form the Black Executive CMO Alliance (BECA). In a statement announcing the formation of the Alliance, BECA’s founder Jerri DeVard said “The vision for BECA was…

Archived: Novartis' David Epstein: A Diverse Team Can 'Accomplish Feats Nobody Thought Possible'

David Epstein, Division Head of Novartis Pharmaceuticals, spoke with DiversityInc CEO Luke Visconti at Novartis corporate headquarters in Basel, Switzerland, about how diversity impacts innovation, R&D and marketing.Novartis Pharmaceuticals Corporation is No. 13 on the DiversityInc Top 50. LUKE VISCONTI: What led you to be a supporter of diversity and…

Archived: How Resource Groups Saved This Pharma $2 Million

Novartis wanted to fulfill its business mission of improving patients’ lives by reducing healthcare disparities and also to reach its business goal of increasing sales. Using its seven resource groupsbased on race/ethnicity (groups for Blacks, Latinos, Asians, Russians, Chinese, Southeast Asian Indians and American Indians), the company conducted its own…