close and back to page

Non-Whites Make Up Half of Post-Millennial Generation: Study

Latinx post-Millennials represent the future of American voters. Democrats need to pay attention for 2020 and beyond.

REUTERS

A new Pew Research Center analysis of Census Bureau data finds that the "post-Millennial" generation, which are those born after 1996, "is already the most racially and ethnically diverse generation, as a bare majority of 6-to 21-year-olds (52%) are non-Hispanic whites."

The only population of youth that has grown substantially since the age of the Baby Boomers in 1968 is Latinx. They were born in the U.S. and go to college before entering the workforce.

In the 2018 midterm elections, millions more Latinx voted than in 2014.

According to Pew, "Latinos made up an estimated 11 percent of all voters nationwide on Election Day, nearly matching their share of the U.S. eligible voter population."

Exit polls for the midterms this year said 67% of youth overall voted for a House Democratic candidate and just 32% for a House Republican candidate, according to The Center for Information and Research on Civic Learning and Engagement.

Thirty-eight women of color — Black, Latinx, Native American — won seats of real power—including the youngest Congresswoman, Alexandria Oscario-Cortez, 29, a Latina.

However, Democrats lost Texas and Florida because they didn't pay attention to voter decline among Latinx (36.5 percent) across the country.

Pews' analysis on changing demographics correlates with author Steve Phillips' discussion in "Brown Is the New White," which explains that people of color and white progressive voters are America's new majority.

Democratic candidates of color and women (Stacey Abrams, Andrew Gillum, Hillary Clinton, and Barack Obama) have outperformed previous candidates in statewide elections in Florida and Georgia over the last 20 years, Phillips wrote in a recent New York Times column. Abrams garnered more votes than any other Democrat in Georgia's history.

Phillips says Obama's playbook is what wins: mobilization over persuasion, along with inspiring people of all races to vote, and being strong in their positions on racism, Medicaid expansion, criminal justice reform and gun control.

"Yes, the strategy of mobilizing voters of color and progressive whites is limited by the demographic composition of particular states. But what Mr. Obama showed twice is that it works in enough places to win the White House. And that is exactly the next electoral challenge."

Phillips said, "These campaigns laid the groundwork for future Democratic success, because the thousands of volunteers, operatives and new voters will pay dividends for the 2020 Democratic nominee."

Reader Question: Do you think the 2020 candidates will tailor their approach to meet the demands of a diverse generation?

JCPenney Adds Volume to Its Salon Business with Plans to Hire 6,500 Stylists

Flexible scheduling, high commissions among perks of becoming a JCPenney salon stylist.

JCPENNEY

As JCPenney (a DiversityInc Noteworthy Company) continues to build on the success of its beauty offering, the retailer will be hiring 6500 salon stylists across the country.

Read More Show Less

Government Regs for Hiring People with Disabilities Grow Some Teeth

The U.S. government wants to employ more individuals with disabilities not only to strengthen the federal workforce, but to strengthen the country as well.

By Sheryl Estrada

Read More Show Less

Do Good Companies Discriminate in Job Hiring?

A reader asks why companies that are known as diversity leaders sometimes seem to be biased in hiring decisions. Here's the White Guy's answer.

Read More Show Less

'People of Color' and 'People of Quality' Are Not Exclusive

Question: I recently overhead a conversation between our HR director, an African-American woman, and a hiring manager, a white woman. The HR director commented that she saw her success directly tied to hiring as many "women of color as possible" to which the hiring manager responded "my goal is to hire as many people of quality as possible." How would you respond especially in light of a past response in which you commented that our past is full of double standards.

Luke Visconti's Ask the White Guy column is a top draw on DiversityInc.com. Visconti, the founder and CEO of DiversityInc, is a nationally recognized leader in diversity management. In his popular column, readers who ask Visconti tough questions about race/culture, religion, gender, sexual orientation, disability and age can expect smart, direct and disarmingly frank answers.

Read More Show Less
© Copyright 2018 — DiversityInc All Rights Reserved.