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Hershey Webcast Presentation at 2019 Cagny Conference

Michele G. Buck, President and Chief Executive Officer, will present for The Hershey Company.

REUTERS

Originally Published by The Hershey Company.

The Hershey Company (NYSE:HSY) announced that it will make a presentation at the 2019 Consumer Analyst Group of New York (CAGNY) Conference in Boca Raton, Fla., at 11 a.m. ET on Wednesday, February 20, 2019. Michele G. Buck, President and Chief Executive Officer, will present for The Hershey Company.

The presentation will be webcast live via The Hershey Company corporate website.

Please click here to navigate to "CALENDAR OF EVENTS" for webcast details

Hershey Announces New Policy and Initiatives to Significantly Reduce its Impact on the Planet

Hershey deepens environmental commitment through meaningful partnerships including the United Nations Global Compact.

REUTERS

Originally Published by The Hershey Company.

The Hershey Company announced from Kakum National Park in Southern Ghana a package of environmental initiatives and commitments, including establishing a new comprehensive environmental policy, signing the United Nations Global Compact (UNGC) and joining the Science Based Targets initiative. In addition, Hershey is launching the Kakum Cocoa Agroforestry Landscape Program, focused on improving the well-being of cocoa farmers and their families and strengthening the region's socio-economic and ecological resilience to climate change.

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Hershey: Clicks and Bricks: A Hybrid Approach to Shopping

"If you talk to any of the big retailers, any of the retailer's peers that are getting deep in digital, what they will say to you is that digital is the front door to their store."

REUTERS

Originally Published by The Hershey Company.

By Kate Silver

Leah Ingram puts a lot of thought and research into her grocery shopping. Ingram, who lives in Slippery Rock, PA, frequently does cost comparisons between in-store and digital prices and makes calculated purchases that give her the most value for her time and money (she even shares her findings on her consumer blog, The Confident Spender). Recently, she found herself veering off her list during a shopping trip, when two boxes of chocolate chip cookies wound up in her cart. "Now how did that happen?" she asks. "Oh that's right, I shopped while hungry!"

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Hershey: From Impulse to Planned Purchases

Human nature dictates that once something is on your list, you're not likely to take it off out of convenience.

REUTERS

Originally Published by The Hershey Company.

By Doug Straton, Chief Digital Commerce Officer and Phil Stanley, Chief Sales Officer

In-store impulse purchases have long been a key revenue driver for retailers and manufacturers alike. A recent study shows that the average American consumer spends about $5,400 a year on unplanned purchases, and 3 in 4 Americans buy candy at the register before checkout. Additionally, 68 percent of U.S. consumers still say their primary location for making a spontaneous buy is in a physical store. But as consumers continue to migrate their shopping to digital channels, retailers are grappling with how to retain these crucial sales and what the unplanned experience should look like online.

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Hershey: Worth Sharing: How Social Media Can Drive Dessert Sales with Gen Z

Ninety percent of Gen Z thinks about dessert at least once every day, and half has ordered dessert instead of a meal at least once.

REUTERS

Originally Published by The Hershey Company.

Wondering how to attract the spending power of Gen Z? We recently commissioned a national study with the Center for Generational Kinetics to better understand this up-and-coming generation (born 1996–present). Here's what we learned:

Gen Z loves dessert almost as much as social media.

Gen Z is the first generation that has never known a world without social media. This young generation is just coming into adulthood, with money to spend and things to say—and social media is often where they say it. None of that is a surprise.

What might surprise you is how much they love dessert. Ninety percent of Gen Z thinks about dessert at least once every day, and half has ordered dessert instead of a meal at least once. And this generation doesn't just love eating dessert—they love sharing it too.

  • Desserts are the #1 food that Gen Z photographs.
  • And 46 percent of Gen Zers have a picture of a dessert on their phone right now.

So if you're looking for Gen Z, you'll find them on social media—and if you want to get their attention, start with dessert. Here are some insights and tips on how to connect with this influential generation using social media.

1. Post photos of branded desserts.

Branded desserts top Gen Z's "MUST TRY" list—so post mouthwatering pics of the branded desserts they won't want to miss.

  • Use the social media platforms Gen Zers frequent, like Instagram, YouTube and Snapchat.
  • Include popular brand names Gen Z will recognize.
    • 63 percent of Gen Z will choose a restaurant specifically to get a branded dessert they really like.
    • 55 percent of Gen Z are more likely to order an item with brand ingredients they recognize.

2. For maximum impact, feature Hershey brands.

Research shows that HERSHEY'S and REESE'S are two of the top three brands Gen Zers love in their desserts. This translates into repeat traffic, higher pricing and more social media shares.

  • Over half of Gen Z consumers believe a dessert is higher quality if it is branded with Hershey ingredients—and they are willing to pay a premium. One-third will pay between $0.50 and $1.50 more for a Hershey branded dessert.
  • 39 percent of Gen Z are more likely to post a picture of their dessert on social media when it has Hershey ingredients.
  • 70 percent of Gen Zers are likely to return to a restaurant where they enjoyed a Hershey-branded dessert to order another.

3. Encourage sharing.

According to the study, "Not only is Gen Z more likely to take a picture of dessert over any other meal throughout their day, they are also more likely to post it on social media when it is a Hershey branded dessert item."

  • Make your desserts photo-worthy so Gen Z customers will snap and share posts.
  • Create custom hashtags.
  • Invite customers to tag you and your hashtags in their dessert photos.
  • Take the hashtags one step further by offering discounts and contests to diners who share photos with your hashtags.

4. Make it a two-way conversation.

When your Gen Z diners post about you, tag you, and use your hashtags, be sure to like, comment on and share their posts. Interaction goes a long way with this generation.

Bottom line? Gen Z is obsessed with three things: dessert, social media and sharing what they love. This combination can have a powerful impact on your business.

Learn about other ways to reach Gen Z and millennials, and read the full study, at hersheyfoodserviceinsights.com.

The Hershey Company Agrees to Purchase Common Stock from Hershey Trust Company

"The company continues to have flexibility to invest in our brands and in the capabilities that give us a competitive edge at retail and with consumers."

REUTERS

Originally Published by The Hershey Company.

The Hershey Company (NYSE: HSY) announced that it has agreed to purchase 450,000 shares of its common stock from Hershey Trust Company, as Trustee for the Milton Hershey School Trust, for approximately $48 million, or $106.30 per share.

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Celebrating U.S. Manufacturing at North America’s Largest Chocolate-Making Factory

The Hershey Company and Walmart support American Jobs Initiative.

REUTERS

Originally Published by The Hershey Company.

Senior executives from Walmart and The Hershey Company came together to celebrate a shared commitment to increase U.S. manufacturing jobs. The event comes in the week leading up to the busiest day at U.S. retail for candy sales.

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Hershey Completes Acquisition Of Pirate Brands

"More and more consumers are seeking great-tasting snacks with clean labels and no artificial flavors, colors or preservatives, and Pirate's Booty fits this need."

REUTERS

Originally Published by The Hershey Company.

The Hershey Company announced that it has finalized the acquisition of Pirate Brands from B&G Foods, Inc., including the Pirate's Booty, Smart Puffs and Original Tings brands, for a purchase price of $420 million, or approximately $360 million net of tax benefits.

"We are thrilled to have the fast-growing Pirate's Booty brand as part of the Hershey product portfolio," said Mary Beth West, Chief Growth Officer, The Hershey Company. "More and more consumers are seeking great-tasting snacks with clean labels and no artificial flavors, colors or preservatives, and Pirate's Booty fits this need. We are looking forward to growing the full Pirate Brands portfolio in the years to come."

Hershey Showcases Expanded C-store Insights & Category Expertise At National Association Of Convenience Stores Show In Las Vegas

"Growth for ourselves and our partners will come from universal access to merchandising solutions and strategies in both physical and digital formats."

REUTERS

Originally Published by The Hershey Company.

The Hershey Company unveils its latest confectionery category leadership and shopper-driven merchandising solutions to more than 23,500 convenience store (c-store) retailers at the 2018 National Association of Convenience Stores (NACS) Show Expo on October 8-10 at the Las Vegas Convention Center.

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Hershey: Michele Buck on Accepting the CEO Corporate Citizenship Award

On September 26, our CEO, Michele Buck accepted the Committee for Economic Development's Corporate Citizenship Award. What follows is an abridged version of her acceptance speech.

REUTERS

Originally Published by Hershey.

It is an honor for me to accept the prestigious Corporate Citizenship Award on behalf of The Hershey Company and the approximately 16,000 Hershey team members who make our company the remarkable and special company that it is.

I want to thank my Hershey colleagues for being here with me tonight. You exemplify what is at the heart of our company. A passion and the fight to win in the marketplace. And a compassion and a purpose-driven mindset that brings goodness into everything we do. This award is truly a testament to your leadership.

I also want to acknowledge my family, who makes all of this possible. It is my role as mother to three amazing children that enhances my ability to lead a company with thoughtfulness, ingenuity, and compassion. Thank you for your support, for keeping me grounded, and your unending enthusiasm for the goodness we create together.

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Hershey To Acquire Pirate Brands From B&g Foods

Strengthens Hershey's position as a better-for-you snacking leader and within the $14B warehouse snacking aisle.

REUTERS

Originally Published by The Hershey Company.

The Hershey Company and B&G Foods, Inc. announced that they have entered into a definitive agreement for Hershey to acquire Pirate Brands, including the Pirate's Booty, Smart Puffs and Original Tings brands.

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