Tag: General Mills

No. 40 | General Mills | DiversityInc Top 50

WHY THEY’RE ON THE LIST General Mills maintains a spot on the list for its 12th year, despite entering the competition with an incomplete submission. The company has been a mainstay on the list every year since 2007. KEY RESULTS Blacks, Asians and Latinos in Senior Management: 38.1% higher than…

DiversityInc Top 50 Companies Endorse Equality Act

60 businesses, including numerous DiversityInc Top 50 Companies for Diversity and 25 Noteworthy Companies, have publicly endorsed the Equality Act of 2015, a bill that would put an end to workplace discrimination based on sex, sexual orientation and gender identity which is still currently legal in most states. According to…

Target's Amazing Answer for LGBT Hate Groups

By Chris Hoenig Target is firing back at anti-LGBT groups who targeted the retailer’s support of same-gender marriage, and it is doing so in the most awesome of ways. Target, No. 22 in the 2014 DiversityInc Top 50 and No. 8 in the DiversityInc Top 10 Companies for LGBT Employees,…

Cheerios Brings Back Biracial Family for Super Bowl Ad

By Chris Hoenig How has General Mills responded after a Cheerios commercial the company released last year brought racist hatred for featuring a biracial family It brought the family back for the biggest commercial stage of them all—and the family is growing bigger. General Mills (No. 26 in the 2013…

'Eat It, Haters': Cheerios Spoof Adds Orientation, Goes Viral

By Chris Hoenig Weeks after a Cheerios commercial featuring an interracial couple drew a rash of racist comments on YouTube—but also sparked a run of support for parent company General Mills—a spoof of the ad by a group of comedians is going viral. The “commercial,” written by Mark Normand and…

Interracial Couple in Cheerios Ad Spurs Racist Rants

By Chris Hoenig A television ad for the iconic breakfast brand Cheerios featuring an interracial couple and their biracial daughter sparked an ugly rash of racist and insensitive comments. The video touting Cheerios’ heart-healthy qualities and the brand’s place at the wholesome American breakfast table, which aired and was posted…