Tag: EthniFacts

Nielsen, Ethnifacts Introduce Intercultural Affinity Segmentation to Drive Understanding of U.S. Cultural Landscape

Nielsen (No. 41 on the DiversityInc Top 50 Companies list) and EthniFacts, a leading cross-cultural insights provider, announced the launch of the Nielsen Intercultural Affinity Segmentation. This new segmentation combines the power of Nielsen Homescan Panel with EthniFacts’ CulturSort cross-cultural survey to understand the consumers, regardless of race and ethnicity,…