Why Do You Push Incentive-Backed Diversity Goals?

Question: Why do you push "incentive-backed diversity goals"? Isn't "incentive-backed diversity goals" simply another way to describe paying, or even bribing, execs to promote more women and minorities? And if you're going to pay more to those who promote more women and minorities, why not also pay more, directly, to women and minorities, and bypass the "middlepersons"?

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