Tag: Corporate Values

BALTIMORE UPDATE: CVS Health to Rebuild, Invest

By Barbara Frankel CVS Health demonstrated today its deep commitment to its community values by announcing plans to rebuild the two CVS pharmacies that were devastated by fire during last week’s protests in Baltimore. The company is also donating $100,000 to help rebuild the city. Calling it “the right thing…

Ask the White Guy: How to Implement Diversity in a Small Group

  Luke Visconti’s Ask the White Guy column is a top draw onDiversityInc.com. Visconti, the founder and CEO of DiversityInc, is a nationally recognized leader in diversity management. In his popular column, readers who ask Visconti tough questions about race/culture, religion, gender, sexual orientation, disability and age can expect smart,…

Hyundai's Zafar Brooks; Leading the Fight Against Childhood Cancer

by Stacy Straczynski Zafar Brooks has managed Hyundai Motor America’s corporate-social-responsibility initiatives for the last six years. He has successfully helped transform the Korean car manufacturer’s philanthropic outreach into a multimillion-dollar initiative that drives brand advocacy and, most importantly, makes a difference. The Director of Governmental Affairs, Corporate Social Responsibility…

Diversity Crisis Communications: What to Do When Scandals Erupt

How your company handles a diversity-related crisis can make the difference between whether your leadership stays or goes and whether the public loses faith in your organization (causing plummeting stock price, for example). Here are examples of bad and good ways to handle the type of scandal Rutgers University now…

Is This the End of Rush Limbaugh Advertisers Flee Show

Photo: George Gojkovic/Getty Images Sport/Getty Images Rush Limbaugh is paying the price for his latest misogynistic comment. In today’s social-media world, where everything is on immediate public display, advertisers are fleeing his show. Limbaugh has made racist, homophobic and anti-women comments before without major repercussions. But this time, after he…