Tag: Consumers

Nielsen: Global Brands Are Winning the Battle for Consumers' Hearts and Minds

Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products, according to a new study by performance management company Nielsen (No. 32 on the DiversityInc Top 50 Companies list). The annualNielsen Global Brand-Origin Reporthighlights consumers’ preference for and sentiment toward products manufactured by…

Report: Asian American Buying Power to Hit $1 Trillion by 2018

By Michael Nam Photo by Shutterstock A new Nielsen report shows the buying power of Asian Americans expanded by $718 to $770 billion in 2014 and is expected to soar to $1 trillion by 2018. The report dissects the consumer impact of the still relatively small demographic, but while the…