Tag: Consumers

Nielsen: Global Brands Are Winning the Battle for Consumers' Hearts and Minds

Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products, according to a new study by performance management company Nielsen (No. 32 on the DiversityInc Top 50 Companies list). The annualNielsen Global Brand-Origin Reporthighlights consumers’ preference for and sentiment toward products manufactured by…