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AT&T: Black Future Month — Celebrating Those Making History Today to Shape Tomorrow


Black History Month also serves as a reminder to us all that the path to acceptance and respect is one that leads to understanding. Because, the truth is, we have more in common than not.


By David Huntley, Senior Executive Vice President and Chief Compliance Officer, AT&T Inc.

(Originally published on ATT.com)

During Black History Month, we celebrate the legacy and awe-inspiring contributions of those committed to equality. Their efforts preserve a rich cultural heritage and pave the way for future generations.

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AT&T Announces Believe Detroit Initiative to Increase Opportunities for Detroit Youth to Succeed

$500,000 effort aims to improve educational opportunities, academic achievement and create a path to self sufficiency.

Originally Published by AT&T.

AT&T* is expanding its efforts to help Detroiters connect with opportunities to succeed through its Believe Detroit initiative. The $500,000 effort is a community and employee engagement initiative to help promote educational opportunities, academic achievement and a path to self-sufficiency for Detroiters.

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More Than 50,000 Square Miles of LTE Coverage Added Nationwide to Support AT&T and FirstNet Users

Band 14 Spectrum deployed in more than 500 rural and urban markets across the country; FirstNet connections exceed 425,000.

AT&T customers and FirstNet subscribers got a big boost in wireless connectivity last year. We increased the LTE coverage area for the AT&T network and FirstNet public safety communications platform by more than 50,000 square miles nationwide, covering an additional 1 million individuals.

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AT&T's Turner and Xandr Partner on New, Enhanced Ad Opportunities Entering 2019

Companies collaborate to improve precision, performance and delivery speed for advertisers.

Originally Published by AT&T.

Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia's Turner and AT&T's advertising business Xandr are working together to improve the relevancy of advertising, fueled by data and content connections.

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AT&T and ndustrial.io Help Lineage Logistics Improve Food Safety and Reduce Carbon Emissions

Thanks to the AT&T IoT-enabled ndustrial.io system, Lineage was able to reduce its electricity usage by 34% (per item stored) in 78 different warehouses nationwide.

Originally Published by AT&T.

Lineage Logistics ("Lineage"), a leading cold food storage operator, has teamed up with ndustrial.io and AT&T IoT to help keep food safe, save energy and reduce carbon emissions as frozen food makes its way from farms to tables across America.

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AT&T Gives More Than Half a Million Dollars to Dallas Agencies to Help the Homeless

AT&T Launches believe DallasSM, an extension of AT&T BelievesSM.

Originally Published by AT&T.

AT&T*, is committed to helping build a better tomorrow for the homeless community in the city of Dallas. We're doing that through a new initiative we call "Believe DallasSM," with the goal of mitigating homelessness for service-accepting families and veterans in Dallas.

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AT&T: 25 Years Later, You Will

We've brought together the people who worked on this campaign to recall their vision back in 1993. And we've also gathered AT&T experts and futurists to predict what 25 years from now may look like.

Originally Published by AT&T.

Twenty-five years ago, we dared people to imagine a world where you could take a meeting from the beach, talk to someone through your watch, and even get directions from your car's dashboard.

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AT&T: Distracted Driving on Two Wheels: A New Reality

Break the habit and take the pledge to end distracted driving in and out of the car at ItCanWait.com.

Originally Published by AT&T.

By Ryan Luckey, Assistant Vice President, Corporate Brand Marketing

The roads can be a scary place. Drivers are taking their eyes off the road to look at their latest like, text or email.

And with the introduction of shared e-scooters, the latest in transportation innovation, it's more important than ever for riders and drivers to keep their eyes on the road.

One hand on the handlebar, another on the phone, then bam. You hit a pothole.

Tens of thousands of injuries – and hundreds of deaths – occur every year due to smartphone distracted driving. This is the unfortunate reality our AT&T It Can Wait program continues to address since 2010.

And now it's becoming clear smartphone distractions are no longer just a problem in the car.

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AT&T Awards $25,000 at Pitches with Purpose Event

The winner, MindRight, provides a judgement-free mobile platform that empowers youth of color to heal from systemic oppression by offering support and personalized live coaching via text message.

Originally Published by AT&T.

AT&T launched its inaugural Pitches with Purpose earlier this month in Dallas, with 8 companies from this year's AT&T Aspire Accelerator class competing for $25,000 for their cause.

Participating companies gave a 3-minute pitch to a panel of company executives and employees. In the end, MindRight took the top prize. The company provides a judgement-free mobile platform that empowers youth of color to heal from systemic oppression by offering support and personalized live coaching via text message.

The AT&T Aspire Accelerator funds entrepreneurs creating education solutions with technology. It is part of AT&T's signature philanthropic initiative, Aspire. AT&T launched Aspire in 2008 to provide access to education and training people need to get and keep good jobs.

Now celebrating Aspire's 10th anniversary, AT&T has committed $450 million to programs to help millions of students in all 50 states and around the world since 2008.

AT&T's First-Ever Untold Stories Film 'Nigerian Prince' Debuted in Theaters and On Demand Everywhere

The first film funded and distributed by ongoing Diversity & Inclusion Program from AT&T and Tribeca.

Originally Published by AT&T.

AT&T Presents: Untold Stories is proud to bring the program's first-ever film – NIGERIAN PRINCE – to audiences nationwide on Friday, October, 19. Untold Stories is a film initiative created by AT&T and Tribeca to ensure diverse voices in storytelling are heard and seen in theaters and living rooms across the country. Written and directed by newcomer Faraday Okoro, and filmed in Lagos, Nigeria, the film is a heist thriller about a Nigerian-American teenager sent to visit relatives in Nigeria against his will, later to join forces with his internet scammer cousin in an attempt to return to the United States on his own.

Kicking off the 2017 Tribeca Film Festival, Okoro was one of five aspiring directors who participated in a live pitch to a panel of celebrity and industry judges that included AT&T's chief brand officer Fiona Carter to win $1 million to make their film utilizing the Untold Stories program grant, mentorship and distribution commitments. Okoro's film, NIGERIAN PRINCE, had its world premiere at the 2018 Tribeca Film Festival to rave reviews and packed theaters in New York City. Now, delivering on the program's promise to ensure that underserved artists' work is not only created but seen, NIGERIAN PRINCE will be available to millions of movie enthusiasts in select theaters across the country as well as on DIRECTV, U-Verse and a range of on-demand platforms.

"Programs like Untold Stories have the incredible power to introduce audiences to new storytellers and new ways of seeing the world," said Jane Rosenthal, ceo and co-founder of Tribeca Enterprises/Tribeca Film Festival. "We're proud to support Faraday Okoro's globe-trotting, culture-crossing film NIGERIAN PRINCE as the first recipient of the Untold Stories grant, and we are eager to champion other emerging filmmakers as we continue to get untold stories heard with our friends at AT&T."

NIGERIAN PRINCE follows two characters: Eze, a stubborn, first generation Nigerian-American teenager and his cousin, Pius, who is a desperate Nigerian Prince scammer. After Eze's mother sends him to Nigeria against his will, Eze retaliates by teaming up with Pius to scam unsuspecting foreigners in order to earn money for a return ticket back to America. Executive produced by Spike Lee, the film stars Chinaza Uche and Antonio Bell.

AT&T Presents: Untold Stories. An Inclusive Film Program in Collaboration with Tribeca was launched in 2017 to ensure that diverse storytellers always have a screen on which to shine. AT&T will provide funding up to $1 million for one talented filmmaker to create his or her film each year, and Tribeca will provide mentorship from seasoned industry professionals. AT&T will distribute the winning film across its video platforms. This film initiative is an alliance between AT&T and Tribeca along with Tribeca Film Institute and debuted at the 2017 Tribeca Film Festival.

NIGERIAN PRINCE is the first film produced under the program. In April of 2018, AT&T awarded its second $1 million to Untold Stories winners Sasie Sealy and Angela Cheng for their film, LUCKY GRANDMA. Like NIGERIAN PRINCE, it will also have its world premiere screening during the 2019 Tribeca Film Festival next April. Submissions are now open for Year 3 – and aspiring filmmakers are encouraged to submit scripts between now and Nov. 24, 2018, for their chance to compete for a $1 million grant to make their film as part of AT&T Presents: Untold Stories.

For additional information about UNTOLD STORIES, please visit: http://about.att.com/sites/entertainment/untold_stories

AT&T: HACEMOS Drives Diversity in STEM

AT&T's HACEMOS group helps drive Latino diversity in STEM fields with 20th Annual High Technology Day.

Originally Published by AT&T.

School used to be all about the 3 Rs: reading, 'riting, and 'rithmatic. But the future is all about all about STEM – Science, Technology, Engineering, and Math. That's why HACEMOS, AT&T's Hispanic/Latino employee resource group, is introducing students to STEM during their 20th annual High Technology Day on Thursday, Oct. 18.

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AT&T Launches New Advertising Company, Xandr

AT&T Advertising & Analytics is Now Xandr, A New Kind of Advertising Company Harnessing Data, Technology, Premium Content and Distribution.

Originally Published by AT&T.

AT&T* announced the launch of XandrSM, its new advertising company led by CEO Brian Lesser. The announcement was made at the Relevance Conference, Xandr's inaugural conference in Santa Barbara, California.

Xandr encompasses all aspects of the existing AT&T advertising & analytics businesses, including AT&T's advanced TV business, AT&T AdWorks; AT&T's data and analytics business; ATT.net and AppNexus, which will continue to support its US and global customers under the Xandr umbrella.

"Xandr is a name that draws inspiration from AT&T's rich history, including its founder Alexander Graham Bell, while imagining how to innovate and solve new challenges for the future of advertising," said Lesser. "Our purpose is to Make Advertising Matter and to connect people with the brands and content they care about. Throughout AT&T's 142-year history, it has innovated with data and technology, making its customers' lives better. Xandr will bring that spirit of innovation to the advertising industry."

This new kind of advertising company has four key advantages, which include data, premium content, advanced advertising technology and AT&T's distribution to more than 170 million direct-to-consumer relationships across wireless, video and broadband.1

Advancing Advanced TV

To further strengthen its leadership in advanced TV advertising, Xandr has entered into agreements with Altice USA and Frontier Communications to aggregate and sell their national addressable TV advertising inventory. This initial step starts to create the foundation of a national TV marketplace for advertisers and premium content publishers. Xandr will also collaborate with a4, Altice USA's advanced advertising business, to help expand a4's nationwide addressable digital advertising capabilities.

By aggregating this video inventory from multiple multichannel video programming distributors (MVPDs), AT&T's addressable TV offering starts to provide advertisers with a one-stop shop. This allows marketers to reach the audiences they want to connect with most, while improving yield by helping inventory owners compete more effectively.

By combining data with advertising technology, addressable TV allows advertisers to more effectively reach their audiences without the wasted spend associated with traditional, non-targeted TV.

Consumer-Centric Advertising

Xandr's unique differentiator is its commitment to personalization, while considering the human element of advertising and people – not just placements.

To underscore its commitment, Xandr teamed up with Insight Strategy Group and Advertiser Perceptions to conduct surveys and on-the-ground ethnographies in order to understand the dynamics between consumer sentiment and the advertising experience.

These findings formed the basis of the inaugural Xandr Relevancy Report, original research on the state of consumer attention, which found 66 percent of consumers wish advertisements were more relevant to their interests and lifestyle, while 57 percent said ads are not relevant to them.

However, consumers recognized the importance of advertising: 64 percent of those surveyed believe advertising enables independent voices to be heard on the Internet, while 70 percent like when ads go beyond just selling a product.

Additional findings can be found in the Xandr Relevancy Report, including examples of how relevant advertising and data-driven insights can result in better consumer experiences.

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