Tag: Asian American Women

Nielsen: Asian American Women are Globe-Trekking Tastemakers Influencing Consumer Trends

(Originally published on Nielsen.com) Nielsen is No. 32 on the DiversityInc Top 50 Companies list Asian American women are shaping brands and products through trendsetting buying behaviors heavily influenced by a global perspective and multicultural sensibility. According to Asian American Women: Digitally Fluent with an Intercultural Mindset, a Nielsen report…