Tag: Analytics Platform

Archived: Nielsen Launches Next-Generation Viewership Analytics Platform Covering Top 56 U.S. TV Markets

Nielsen has announced the availability of Nielsen Grabix, its next-generation analytics platform that combines the power of minute-by-minute Nielsen ratings and Gracenote real-time smart TV viewership data for deeper insights into audience flow, retention and engagement. The new web-based intelligence platform gives TV programmers and advertisers unprecedented and instant visibility…