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Hershey: How Social Media Can Drive Dessert Sales With Gen Z

The Hershey Company recently commissioned a national study with the Center for Generational Kinetics to better understand this up-and-coming generation (born 1996–present).

Wondering how to attract the spending power of Gen Z? The Hershey Company recently commissioned a national study with the Center for Generational Kinetics to better understand this up-and-coming generation (born 1996–present). Here's what the company learned:

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Hershey's Brookside Celebrates Women in New Campaign

Brookside is recognizing women who make gutsy moves in the second half of their lives.

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From Supplier Diversity to Supplier Inclusion – Embracing Supply Chain Diversity at The Hershey Company

Hershey Vice President, Chief Procurement Officer Susanna Zhu writes about the company's progress in supplier diversity and its work to help women participate in the cocoa agriculture economy.

At The Hershey Company, being committed to Diversity and Inclusion (D&I) isn't just a project or a set of numeric goals embedded in the HR department — it's a way of operating our business every day. This "inclusion imperative" is closely connected to our mission of bringing goodness to the world and to our employees, communities and business partners. In fact, being a global leader in D&I is one of our company's primary goals.

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The Hershey Company Selects Accenture to Support Growth Plans, Accelerate Speed of Innovation

Accenture to implement SAP S/4HANA to support Hershey's customer-focused ambitions.

REUTERS

Accenture (No. 14 on the DiversityInc Top 50 Companies list) has been selected by The Hershey Company (a DiversityInc Noteworthy Company) to implement SAP S/4HANA as part of a program designed to help the snacks company streamline manufacturing and supply chain processes, gain real-time customer insights to inform decision making, and accelerate revenue-generating innovation to drive growth.

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CBS Sunday Morning Features Hershey Lovebirds

It's Valentine's Day season, and love and chocolate are in the air at Hershey.

The Hershey Company is a DiversityInc Noteworthy Company

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Hershey: DAGOBA Values Drive Success for 'Empowering Women' Sweepstakes

DAGOBA held a sweepstakes asking dedicated brand fans to share a story about being empowered by another woman.

(Originally published on TheHersheyCompany.com)

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Senior Bowl Players, Hershey Team Members Help Feeding the Gulf Coast

At a partner network of Feeding America, volunteers sorted and packed 1,820 pounds of food, which is enough for about 1,520 meals.

The Hershey Company's (a DiversityInc Noteworthy CompanyReese's brand has been the title sponsor of the Reese's Senior Bowl since 2014.

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Hershey's is Betting Big on Gold

Hershey's Gold is highlighted in an Ad Age feature story about the company expanding its snacking portfolio and CEO Michele Buck's vision for Hershey's as a "snacking powerhouse."

(Originally published on TheHersheyCompany.com)

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