Super Bowl Ads: Is Audi's Pay Equality Message Diluted by its Leadership

Audi’s commercial that aired during the Super Bowl on Sunday was one of the evening’s most talked about ads, both in the amount of praise it received as well as criticism.


While many people applauded Audi for supporting equal pay for equal work, the criticism was twofold: people denying the fact women earn less, and that Audi’s efforts seem hypocritical due to its board of directors being exclusively male.

In the commercial titled “Daughter,” you hear the thoughts of a father watching his daughter cart race with boys:

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