Steve Bucherati


Chief Diversity Officer

The Coca-Cola Company

Steve Bucherati is well aware that he is one of only a handful of straight white men in the diversity field. But he feels this enables him to relate to other white men in the corporate world. When some were skeptical about the launch of The Coca-Cola Company's women's initiative, "my brand had value," he told DiversityInc. "I showed them that this is not an effort to invalidate them; it's an effort to validate everyone."

Bucherati leads the company's diversity programs worldwide, including the Global Women's Initiative and its 15 resource groups. More than a third of employees participate in these groups, and Bucherati personally presents participation and diversity progress to the board of directors.

Since joining Coca-Cola in 1991, Bucherati has held numerous leadership roles in human resources, including Manager of Talent Acquisition; Director of Human Resources, Global Marketing; and Director of Workplace Fairness.

Bucherati received a bachelor's degree from the University of Maine and is a graduate of the Leadership Atlanta program.

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Starbucks CEO has an epic fail in grappling with his racism problem. He is unprepared, and has no clue about how to be prepared. Don't expect this to end well.

Luke Visconti is the founder and CEO of DiversityInc. Although the title of his column is meant to be humorous, the issues he addresses and the answers he gives to questions are serious — and based on his 18 years of experience publishing DiversityInc.

In the aftermath of the racist incident in a Philadelphia Starbucks store, the company is going to close 8,000 Starbucks stores on May 29th for hastily prepared diversity training.

It's a mistake.

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REUTERS

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REUTERS

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REUTERS

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REUTERS

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