Smoochr, a dating app marketed for Blacks to meet other single Blacks, has not been a hit among the Black community. The app focuses on stereotypical questions regarding physical appearance and does not make any reference to things such as education level or income. Twitter users have shared their complaints with the hashtag #ShutDownSmoochr.
When registering as a new user, the very first question asks what their hair type is. Options include natural, weave, extensions and afro.