Black Twitter Breaks up With Black Dating App

Smoochr, a dating app marketed for Blacks to meet other single Blacks, has not been a hit among the Black community. The app focuses on stereotypical questions regarding physical appearance and does not make any reference to things such as education level or income. Twitter users have shared their complaints with the hashtag #ShutDownSmoochr.


When registering as a new user, the very first question asks what their hair type is. Options include natural, weave, extensions and afro.

The app also asks users to select their skin tone and lips. Choices for skin tone are mocha, caramel, vanilla, pecan, almond, chocolate and latte.

Options for lips are thin, full, soup coolers and duck lips.

Questions about income, which are common on other dating apps, were absent, users noticed. The site also asks no questions regarding education, also found on other common dating apps.

One section asks users to describe their character but includes choices such as hotep, hustler and angry.

The site also only offers two options for sexual preference: woman seeking man and man seeking woman.

Smoochr founder Larry Kenebrew Jr. is, incidentally, Black. However, this does not change the app’s many problems, users noted.

Related Story: College-Educated Black Women Least Likely to Have a Well-Educated Spouse

Kenebrew has not yet commented on the media circus surrounding his app.

Black Dating: Inequalities for Well-Educated Black Women

Black women already face barriers when it comes to seeking a potential partner, research has found particularly college-educated Black women. A study published last April discovered that only forty-nine percent of college-educated Black women marry a well-educated man, compared to 84 percent of college-educated white women.

58 percent of college-educated Black women are married to a man with a lower level of education compared to just 48 percent of white women.

The authors of the study, “Single black female BA seeks educated husband: Race, assortative, mating and inequality,” wrote, “Even if Black women rise up the ladder, in part because of their efforts to acquire more education, one of the key mechanisms for maintaining that higher status for the next generation assortative mating is less available to them.”

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