Seattle Seahawks' MLK Day Twitter Fail

By Albert Lin

Sunday was a banner day for the Seattle Seahawks.

Monday Not so much.

On Sunday, the Seahawks came back from a 12-point deficit with three minutes remaining in the NFC Championship Game to earn a return trip to the Super Bowl. Quarterback Russell Wilson, who threw four interceptions in the first 55 minutes before connecting on the game-winning touchdown in overtime, was overwhelmed by his change of fortune, breaking down in tears.

On Monday, apparently in “honor” of Martin Luther King Jr. Day, someone manning the Seahawks’ Twitter account decided it would be a good idea to celebrate the team’s unlikely comeback by tying it to the civil-rights movement.

Needless to say, this did not go over well in the Twittersphere.

The post was deleted and the team tweeted an apology two hours later:

Coincidentally, AdWeek ran a story earlier in the afternoon lauding the fact that “no one has tweeted anything terribly egregious today.” (A mention of the Seahawks tweet was inserted after it went out.)

While remembering Dr. King on social media is an admirable goal, the article points out that “the problem is when [companies] try to tie in their brand or product. That’s when the salute becomes more of a sales pitch.”

Latest News

TIAA Launches Programs to Raise Awareness of Racial Injustice and Support Communities in Need through the “Be The Change” Initiative

On June 30, TIAA announced new virtual programs designed to raise awareness of racial injustice and support communities in need as a part of the company’s recently launched “Be the Change” initiative. One is TIAA’s “Race Against Racism,” an effort in support of The Innocence Project which included more than…

Stop TB Partnership and Johnson & Johnson, with support from USAID and The Global Fund, Announce Price Reduction for SIRTURO® (bedaquiline) for Treatment of Drug-Resistant Tuberculosis in Low- and Middle-Income Countries

Originally published on Joint efforts aim to accelerate scale-up of WHO-recommended all-oral treatment regimens – a transition urgently needed to help protect the health of people with drug resistant-tuberculosis who are particularly vulnerable during COVID-19 pandemic In 2020, the initiative aims to reach at least 125,000 patients and could…

Toyota, Alabama A&M and Huntsville Hospital Collaborate to Make COVID-19 Testing Easier

Originally published on $100,000 grant provides free service to the community Alabama A & M University (AAMU), Huntsville Hospital and Toyota are developing a mobile health clinic initiative to provide free COVID-19 testing to underserved communities in Madison County. Launching later this year, the mobile medical clinic program has…

Sanofi and Regeneron Provide Update on Kevzara® (sarilumab) Phase 3 U.S. Trial in COVID-19 Patients

Originally published on Sanofi and Regeneron Pharmaceuticals, Inc. (NASDAQ: REGN) today announced that the U.S. Phase 3 trial of Kevzara® (sarilumab) 400 mg in COVID-19 patients requiring mechanical ventilation did not meet its primary and key secondary endpoints when Kevzara was added to best supportive care compared to best supportive care alone (placebo)….

TD Bank: How a PPP Loan Saved Essential Jobs for Hundreds of Frontline Healthcare Heroes Amid COVID-19

Originally published on Yet, “it’s not about earning a paycheck” for these medical responders A hero is defined as “a person who is admired or idealized for courage, outstanding achievements or noble qualities.” Never has that word resonated more than right now, with millions of frontline responders risking their…

Boeing Dreamlifter Transports 500,000 Protective Face Masks for Utah Students and Teachers

Originally published on Partnered with the state of Utah, Atlas Air, H.M. Cole, Cotopaxi, Flexport and UPS to deliver face masks to school districts with the greatest need Boeing [NYSE: BA] today completed its 12th COVID-19 transport mission, using a Boeing Dreamlifter to bring personal protective equipment (PPE) to the United…