Seattle Seahawks' MLK Day Twitter Fail

By Albert Lin

Sunday was a banner day for the Seattle Seahawks.

Monday Not so much.

On Sunday, the Seahawks came back from a 12-point deficit with three minutes remaining in the NFC Championship Game to earn a return trip to the Super Bowl. Quarterback Russell Wilson, who threw four interceptions in the first 55 minutes before connecting on the game-winning touchdown in overtime, was overwhelmed by his change of fortune, breaking down in tears.

On Monday, apparently in “honor” of Martin Luther King Jr. Day, someone manning the Seahawks’ Twitter account decided it would be a good idea to celebrate the team’s unlikely comeback by tying it to the civil-rights movement.

Needless to say, this did not go over well in the Twittersphere.

The post was deleted and the team tweeted an apology two hours later:

Coincidentally, AdWeek ran a story earlier in the afternoon lauding the fact that “no one has tweeted anything terribly egregious today.” (A mention of the Seahawks tweet was inserted after it went out.)

While remembering Dr. King on social media is an admirable goal, the article points out that “the problem is when [companies] try to tie in their brand or product. That’s when the salute becomes more of a sales pitch.”

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