Target Wins Right to Sell Rosa Parks Merchandise

Target (No. 25 on Fair360, formerly DiversityInc’s Top 50 Companies for Diversity) won a lawsuit last week against the Rosa and Raymond Parks Institute, allowing the company to continue selling Rosa Parks merchandise.


On Dec. 1, 1955, Rosa Parks was arrested when she refused to give up her seat on a bus to a white man. She continues to be celebrated as a heroine for civil rights in American history.

The Parks Institute, a non-profit organization based in Michigan, owns the name and likeness of Parks, who passed away on Oct. 24, 2005 at age 92.

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