After 26 years, Rock the Vote continues to emphasize the importance of voting to the nation’s youngest voters.
“Rock the Vote can take credit for registering millions of young people to vote over the years, and they’ve been persistent and creative in doing it,” said Barry Burden, a political science professor at the University of Wisconsin-Madison.
The nonpartisan and nonprofit organization uses celebrities to reach the millennial population and make sure they exercise their right to vote. In 1990, the group launched its first PSA, which featured Madonna draped in an American flag. Today, the group continues to use icons to promote its message to young Americans.
