Data from the DiversityInc Top 50, as detailed in our exclusive Resource-Group Report, shows that these resource groups are crucial to business success with multicultural communities. When used effectively, they increase diversity in recruitment and promotions as well as improve overall employee engagement. Resource groups also are used increasingly to reach customers, clients and vendors and to help in product development.
Here, DiversityInc provides the best of our resource-group success stories, exclusively available to DiversityInc Best Practices subscribers, that offer case-study examples to help you replicate their significant results.
One culturally competent word from American Express's Latino group resulted in a new bestselling product and significant revenue.
Novartis saved millions of dollars in research when it relied on its own resource groups, while McGraw-Hill's digital group boosted employee productivity and cross-departmental collaboration.
One of 12 case-study examples: Kraft shares how to leverage employee-resource groups to increase representation of women, especially in senior management.
JCPenney's Asian resource group reveals that a simple cultural custom at the point of sale can improve customer satisfaction and loyalty.
Latino and African-American resource groups enhanced WellPoint's quality of service to consumers with an increased awareness of family models.