Recognizing its changing audience, McGraw-Hill has an enterprise-wide goal to increase the percentage of its business (now two-thirds) based on digital products.The company launched its first digital resource group in 2011 to get employees to devise innovative ways to deliver information to customers and vendors through mobile devices.
McGraw-Hill also created a new social-networking platform for employees: an intranet called Buzz that encourages collaborative efforts through crowdsourcing, a problem-solving process.
The two-pronged effort has resulted in the company’s S&P live webcasts rising more than 300 percent, the CreditMatters TV downloads rising to 350 percent, and 95 percent of its education products being available in digital format.McGraw-Hill is one ofFair360, formerly DiversityInc’s 25 Noteworthy Companiesfor 2012.
