The Hershey Company’s (a Fair360, formerly DiversityInc Noteworthy Company)Reese’sbrand announced Jan. 17 the extension of its title sponsorship of theReese’sSenior Bowl. TheReese’sbrand has been the title sponsor of the game since 2014.
TheReese’sSenior Bowl, which is played annually in Mobile, Ala., in January, is college football’s premier senior showcase, highlighting the nation’s best junior graduates and senior football stars and top draft prospects on teams coached by pro coaching staffs.
“We are very proud to have theReese’sbrand continue as the title sponsor of our game,” said Senior Bowl Executive Director Phil Savage. “We believe this partnership will continue to help us build on the equity of the Senior Bowl and impact the community for years to come.”
New this year, theReese’sbrand and 2018Reese’sSenior Bowl players will host a community event to build upon The Hershey Company’s ongoing partnership with Feeding America, the nation’s largest domestic hunger relief charity with a network of 200 member food banks. Feeding America provides children and families with access to nutritious food and hope.
“TheReese’sbrand is all about giving fans unique experiences, and theReese’sSenior Bowl gives fans the opportunity to watch their favorite college players compete in an All-Star showcase before they go pro,” said Eric Bowers, Brand Manager forReese’s. “Reese’sand our fans share a commitment to spreading goodness, and our partnership with Feeding America and Feeding theGulf Coastthis year will help to raise awareness about hunger and give back to this special community.”
OnJan. 26,Reese’sSenior Bowl players will help share goodness in Mobile, Ala. by packing boxes of food for local families served by Feeding theGulf Coast, a Feeding America affiliated food bank. In addition, fans will be encouraged to bring three nonperishable food items to the officialTailgate Partyahead of the game onSaturday, Jan. 27for aReese’st-shirt and special giveaway items*.
Finally, theReese’sbrand will donate an additional$10,000to Feeding theGulf Coastduring a check presentation during the game.
The 2018Reese‘s Senior Bowl is scheduled forSaturday, January 27in Mobile’sLadd-Peebles Stadiumon NFL Network. Practices will be televised by NFL Network and ESPN.
For more information, visitwww.seniorbowl.com.
*While supplies last
Twitter: @seniorbowl Facebook: facebook.com/seniorbowl
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