How This Racially Tone-Deaf Ad Made Cavs Owner Dan Gilbert Apologize

It’s no secret that things have been going downhill for Cleveland Cavaliers owner Dan Gilbert this week.

In true domino effect form, the Cavs parted ways with their former general manager David Griffin, and soon after their point guard Kyrie Irving requested a trade, which reportedly “blindsided” LeBron James and then ultimately opened the door for the devastated athlete toshoot opinion-shots through the media. Not to mention that the team is still recovering from the NBA Finals loss against Golden State last month.

Just as things seemed as though they couldn’t get worse, Gilbert signed a Sunday night Facebook post that announced his organization, Bedrock Development, “screwed up badly” when posting a sign in downtown Detroit that said, “See Detroit like we do.”

The billboard, which featured the logo of Gilbert’s Bedrock real estate company, also displayed ground-level window panels covered from top to bottom with a continuous image of mostly white people despite Detroit being a city that the 2010 US Census showed to be more than 82 percent Black.


In the Facebook post Gilbert wrote, “Although not intended to create the kind of feelings it did, the slogan/ statement we used on these graphics was tone deaf, in poor taste and does not reflect a single value of philosophy that we stand for at Bedrock Development or in our entire Family of companies.”

He also added, “We immediately killed this dumb campaign slogan as soon as it was communicated more widely in our company. You won’t be seeing that tagline anywhere again.”

Gilbert further explained that image was only part of what was to be a larger and more diverse group.

After the first panel was installed on Friday, according to Gilbert, it was removed Saturday when the company realized that “partial installation would completely distort our vision for the finished project.”

A wave of frustration was seen on social media over the weekend regarding the installation, which occurred on the weekend of the 50thanniversary of the 1967 disturbance in Detroit, a riot that ended in 43 deaths 33 Black and 10 white.

Detroit City Councilman Andre Spivey shared his thoughts on the ill-fated ad:

Below is a capture of Bedrock’s full statement:

Latest News

What Friends Tell Friends: Choose Kaiser Permanente

Originally published on about.kaiserpermanente.org. Integrated, nonprofit health plan tops NICE Satmetrix customer experience benchmark study for 10th straight year. For the 10th year in a row, more people would recommend Kaiser Permanente to a friend or colleague than any other health plan in the nation, according to the recently released…

Cesar Conde

NBCUniversal Sets Ambitious 50% Diversity Goal for Women, People of Color

Cesar Conde, chairman at NBCUniversal News Group, announced a groundbreaking goal to have a 50% diverse workforce at NBCUniversal, according to Deadline. Conde, the first Latino in this role, outlined his plans in an internal video for employees on Wednesday. The ultimate goal is for NBCUniversal, No. 7 on DiversityInc’s 2020…

Mastercard Expands ShopOpenings.com to the U.S. & Canada, Delivering a Search Tool That Identifies What Stores Near You Are Open for Business

Originally published on mastercardcontentexchange.com. Search solution complements new Digital Acceleration for Small Business global initiative which helps small businesses advance digitally and drive online commerce As businesses seek to draw customers back both in store and online, Mastercard is introducing new tools to support them. Today, Mastercard announced the geographic…

TIAA Launches Programs to Raise Awareness of Racial Injustice and Support Communities in Need through the “Be The Change” Initiative

On June 30, TIAA announced new virtual programs designed to raise awareness of racial injustice and support communities in need as a part of the company’s recently launched “Be the Change” initiative. One is TIAA’s “Race Against Racism,” an effort in support of The Innocence Project which included more than…

Stop TB Partnership and Johnson & Johnson, with support from USAID and The Global Fund, Announce Price Reduction for SIRTURO® (bedaquiline) for Treatment of Drug-Resistant Tuberculosis in Low- and Middle-Income Countries

Originally published on jnj.com. Joint efforts aim to accelerate scale-up of WHO-recommended all-oral treatment regimens – a transition urgently needed to help protect the health of people with drug resistant-tuberculosis who are particularly vulnerable during COVID-19 pandemic In 2020, the initiative aims to reach at least 125,000 patients and could…

Toyota, Alabama A&M and Huntsville Hospital Collaborate to Make COVID-19 Testing Easier

Originally published on pressroom.toyota.com. $100,000 grant provides free service to the community Alabama A & M University (AAMU), Huntsville Hospital and Toyota are developing a mobile health clinic initiative to provide free COVID-19 testing to underserved communities in Madison County. Launching later this year, the mobile medical clinic program has…

Sanofi and Regeneron Provide Update on Kevzara® (sarilumab) Phase 3 U.S. Trial in COVID-19 Patients

Originally published on sanofi.com. Sanofi and Regeneron Pharmaceuticals, Inc. (NASDAQ: REGN) today announced that the U.S. Phase 3 trial of Kevzara® (sarilumab) 400 mg in COVID-19 patients requiring mechanical ventilation did not meet its primary and key secondary endpoints when Kevzara was added to best supportive care compared to best supportive care alone (placebo)….