Quantifying Health Disparities and Linking Multicultural Marketing to Sales
Tracking multicultural marketing investments and measuring ROI is no longer an impossibility. Hear about identifying and quantifying disparities and as well as linking multicultural marketing and using resource groups for maximum impact.
To access the presentation slides, go to DiversityInc Best Practices.com.
Steve Millerman is the Chief Executive Officer at Prime Access, the largest independently owned healthcare agency reaching the US Hispanic, African-American, Asian American, LGBT, and other diverse U.S. populations. In his current role, Steve overlooks all aspects of the agency business, including proprietary solution development, maintaining the agency footprint within the industry, and spearheading Prime Access growth through organic and new business opportunities.
Most recently, Steve led the cross-cultural marketing capability at Novartis Pharmaceutical Corporation. As head of cross-cultural, he overlooked corporate and brand specific strategy across key US ethnic groups including Hispanic, Asian, Eastern European, and African-American markets. On the internal front, in addition to his cross cultural and brand specific work, Steve also played an active role in the Executive Diversity and Inclusion Council where he successfully drove value of D&I impact on Novartis’s business. Steve completed his pre-medical undergraduate program in Columbia University in New York.