PwC Digital Trust Insights Survey: 10 Opportunities for Businesses to Build Digital Trust

In an increasingly technologically-driven and interconnected business community, companies have the responsibility to take the necessary steps to manage digital risk. Despite the importance of protecting against cybersecurity threats, PwC’s Digital Trust Insights survey has found that businesses of all sizes are equally unprepared to address these threats and protect themselves and their customers.


Digital Trust Insights is the re-imagination of the Global State of Information Security Survey (GSISS), a worldwide study by PwC which for 20 years has served as a trusted resource to navigate the turbulent cyber risk landscape. This year’s survey presents the views of 3,000 business leaders across 81 territories and a range of industry sectors.Among key findings from the report:

  • Only 53% of businesses practice proactive risk management “fully from the start” of their digital transformations.
  • Only a small minority of companies (23%) even at the +$100M level, say they plan to align security precautions to business objectives.
  • Just 27% of execs believe their board receives adequate metrics for cyber and privacy risk management.
  • Fewer than half of +$100M companies in key sectors worldwide say that they are fully ready to comply with the General Data Protection Regulation, which went into effect in May 2018.

Confidence in people, processes and technology is critical to building a secure digital world. More than just mitigating risk, companies must thoroughly integrate and align cybersecurity concerns into their business strategy. Companies can gain a competitive advantage by becoming trusted providers in terms of safety, security, reliability, privacy, and data ethics.

Distilling insights from 3,000 business leaders across 81 territories, the Digital Trust Insights survey breaks down the mechanisms that companies need to build digital trust in an evolving cyber risk landscape – and identifies 10 opportunities to improve security and privacy and build consumer trust.

1) Engage security experts at the start of digital transformations

2) Upgrade your talent and leadership team

3) Raise workforce awareness and accountability

4) Improve communications and engagement with the board of directors

5) Tie security to business goals

6) Build lasting trust around data

7) Boost cyber resilience

8) Know thy enemies

9) Be proactive in compliance

10) Keep pace with innovation

The full For full details of the Digital Trust Insights survey, including methodology, please access the report at pwc.com/us/digitaltrustinsights

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