Nike’s newest “Equality” ad has created a lot of buzz, with the media calling it a “powerful message” and a “forceful call” to equality. However, a look at the company’s nearly all-white and almost all-male boardroom tells a different story.
Set in black and white, the ad features athletes in various sports, and a narrator says:
Is this the land history promised Here, within these lines On this concrete court This patch of turf Here, you’re defined by your actions not your looks, or beliefs. Equality should have no boundaries. The bonds we find here should run past these lines. Opportunity should not discriminate. The ball should bounce the same for everyone. Worth should outshine color. If we can be equals here, we can be equals everywhere.
