nielsen
(Photo by: Nielsen/JHVEPhoto)

Nielsen Reinforces Leadership in Pet Retail Through Expansion of Store Coverage

Originally published on Nielsen.com. 

New York, NY – Aug. 10, 2020 – Nielsen (NYSE: NLSN) Global Connect today announced the enhancement of its Nielsen Total U.S. Pet Retail measurement, strengthening the industry’s most holistic view into the U.S. pet retail market. Already measuring more than $30 billion in annual sales of pet products, Nielsen will further enhance its coverage of the growing neighborhood pet channel and more frequently update its best-in-class retail universe.

Nielsen’s consistent growth in pet retail measurement reinforces stability and support for a rapidly evolving market, which is seeing an acceleration in pet ownership and 63% growth in e-commerce sales for traditional brick-and-mortar pet retailers during the COVID-19 pandemic. Having doubled its measured store count of the neighborhood pet channel since launching the Nielsen Total U.S. Pet Retail market read in September 2019, Nielsen will build on this growing measurement through additional cooperation from neighborhood pet retail clients. As a result, Nielsen Total U.S. Pet Retail all-commodity volume (ACV) coverage will be 80% census, an increase of 11 percentage points, thereby strengthening the precision of Nielsen’s measurement. Additionally, Nielsen will enhance the granularity and frequency of its coverage, shifting from annual to monthly updating of its pet retail universe—which is inclusive of both large chains and neighborhood retailers.

Combining pet specialty, e-commerce and the extended All Outlets Combined (xAOC) measurement universe of grocery stores, drug stores, mass merchandisers, select dollar stores, select warehouse clubs and military commissaries, Nielsen’s measurement of the pet landscape continues to reflect the most comprehensive view into pet product purchasing and shopper behavior across multiple channels.

“The pet retail channel has expanded its footprint and sales in recent years, a shift that has been further cemented during the pandemic,” said Raha Alavi, Senior Vice President of Retail Services at Nielsen. “We continually strive to reflect the power of this growing industry within our measurement. With this latest enhancement, we are demonstrating our commitment to providing the most holistic view into pet measurement and improving ongoing coverage, thereby empowering our retail clients to make data-driven decisions to grow their business.”

ABOUT NIELSEN

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com

Latest News

Anti-Asian Racism in the United States Continues to Soar as a Result of Attitudes Over COVID-19; the Myth of ‘Defund the Police’; and More

Pandemic continues to cause soaring levels of anti-Asian racism. It was only a matter of time: the White House’s constant referral to COVID-19 as the “China Virus” has indeed caused a tidal wave of continuing racism against people of Asian ancestry, according to a new report published in the American…

Biden Stands by His Commitment to LGBTQ rights; Cost of Racism in the U.S. Tops $16 Trillion; Black and Latinx Continue to Die from COVID-19 at Nearly Twice the Rate of Whites; and More

Biden reaffirms commitment to LGBTQ rights; promises to pass Equality Act. Democratic presidential nominee Joe Biden doubled down on his promises to the LGBTQ community while speaking at a presidential town hall for the Human Rights Campaign Foundation on Sept. 24. “You deserve a partner in the White House to…

degeneres, work, show

Leadership Lessons to be Gleaned from Ellen DeGeneres’ Toxic Workplace Scandal

Ellen DeGeneres began her daytime talk show’s 18th season with an apology after a summer of allegations against her that claimed her show promoted a toxic work environment rife with racism, sexual misconduct and other mistreatment. In August 2020, three senior producers — executive producers Ed Glavin and Kevin Leman…

COVID entrepreneur

Explosive New Growth in Small Businesses Due to COVID-19; America’s Police Force is Not Becoming More Diverse Despite BLM Movement; the Best and Worst Performing States in the 2020 Census; and More

Even with incredible nationwide unemployment rates, the creation of new small and diverse businesses has exploded due to COVID-19. Finally some news coming out of our pandemic: The Philadelphia Tribune reports that as bars and restaurants closed and stay-at-home orders were put into place earlier in 2020 to help fight…

Justice for Breonna not served; The essential rule of politics; Teen serves two months in jail for not doing homework; and More

Justice for Breonna not served as grand jury indicted officer who shot her with wanton endangerment — but not murder. “Outrageous and offensive.” Those were  by attorney to the family, Ben Crump to describe the grand jury’s decision in the March 13 fatal police shooting of 26-year-old Breonna Taylor. While…

IBM, EEOC, age

EEOC Unearths Years of Intentional Age Discrimination within IBM

After a long investigation, the Equal Employment Opportunity Commission (EEOC) has revealed that IBM leaders had directed managers to replace older workers with younger ones. Between 2013 and 2018, nearly 86% of those considered for layoffs within the organization were older employees over the age of 40. The investigation showed…

Breathe March in Globe Park, New York, USA - 12 Sep 2020

Cities under attack from the Justice Department; Louisville bracing for the Breonna Taylor murder charge; Twitter reveals its racist side; and More

Justice department attacks three U.S. cities, declaring them anarchist zones — despite most of the protests that took place in each city being peaceful marches in support of the Black Lives Matter movement. In a move designed to pull federal funding from New York City, Seattle and Portland, OR, the…

ginsburg, supreme, court

The Lasting Legacy of Supreme Court Justice Ruth Bader Ginsburg — Plus the Four Biggest Issues Currently at Stake Following Her Death

Supreme Court Justice Ruth Bader Ginsburg, who served on the nation’s highest court for 27 years, passed away Friday, Sept. 18 at the age 87. “As the second woman ever to sit on the highest court in the land, she was a warrior for gender equality — someone who believed…