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Nielsen Publishes Asian American Consumer Report for Asian American and Pacific Islander Heritage Month

Originally published on nielsen.com.

REPRESENTATION MATTERS

Asian Americans are a driving force in the U.S., both as cultural influencers and powerful consumers. Your representation within the products and media you love begins with data. At Nielsen, we provide a cultural narrative for diverse communities through our research. Below you will find the latest Asian American consumer insights and reports featuring Nielsen’s data. You can check out the work we are doing in Asian American communities across the U.S.

And remember, every insight we share starts with a ‘yes.’ At Nielsen we get it. We’ve been listening to you for years. And when you say ‘yes’ to our surveys, your voice is heard, your privacy is protected and your story gets told.

ASIAN AMERICAN DIVERSE INTELLIGENCE SERIES

Nielsen’s Diverse Intelligence Series offers comprehensive reports that focus solely on diverse consumers’ unique media, consumption and purchasing habits. The series has become an industry resource to help brands better understand and reach ethnic customers. Below are highlights from our recent report, Engaging Asian American Consumers at the Dawn of a New Decade.

ON THE RECORD WITH MARIKO CARPENTER

Mariko Carpenter, VP of Strategic Community Alliances at Nielsen, goes on the record to share more about our Diverse Intelligence Series report, launching on May 18, 2020.

#WASHTHEHATE

We can all agree that we are in the middle of a time of great uncertainty and anxiety due to COVID-19. Globally, people are united in their efforts to stem the flow of the virus—and that includes things that might cause short-term difficulties. That’s why we’re condemning any racism and discrimination against Asian Americans—who have recently suffered from attacks, negative imagery and sharp declines in business related to COVID-19. Read our full statement below, from:

David Kenny, CEO and Chief Diversity Officer, Nielsen Media

David Rawlinson, CEO, Nielsen Connect

Sandra Sims-Williams, SVP, Diversity & Inclusion, Nielsen Media

ABOUT ASIAN AMERICANS

There are currently 23.1 million Asian Americans and Pacific Islanders (AAPI’s) living in the United States, making up 7% of the total population.

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